Category: eCommerce Back To CRC Insights

Packages on Conveyor Belt

eCom Packaging; Discussing Price with Amazon; 4Q21 Performance

In a recent study, Menasha found that around ~52% of Amazon's packages have between 50 and 90% of unused space. As we inch further away from the peak of the COVID-19 pandemic, we are finding that consumer behavior has been... Read More

The consumer's return to normal; Online shopping habits; The omni consumer

The consumer’s return to normal; Online shopping habits; The omni consumer

56% of consumers have returned to the majority of their pre-pandemic routines: In our latest consumer survey, we found that the majority of consumers have returned to their pre-pandemic routine. This is in-line with both our October and August surveys,... Read More

Amazon Fresh B&M Retail

Top 5 account priority; Brands forecasting strong growth; B&M store expansion

Amazon Fresh is a top 5 account for 77% of brands: In our latest Amazon Fresh update we found that despite supply chain challenges, the majority of brands are prioritizing Fresh in 2022. Brands are continuing to experience growth on the... Read More

Amazon Media & Advertising

Retail Media – Current Investments & Funding; External Partners

83% of brands are investing in retail media on Walmart.com: Over the last 2 years, we have seen a proliferation in retail media platforms as many large retailers have invested significantly to capture the higher growth, above-average profitability, and captive... Read More

Amazon Advertising

Growth Trends & Outlook; Profitability; Advertising

In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth... Read More

Amazon AVN

Top AVN focuses: GMMs, SAS program, freight ; Brands increasing investments in 2022

For this week’s edition of 3 Things, we are highlighting our 2022 Core Amazon.com Platform Update, which takes a deep dive into Amazon’s 2022 AVN season so far. One of the top areas brands reported Amazon focusing on during AVNs... Read More

Estimates for pure play, last mile provider, & omnichannel accounts

For this week’s edition of 3 Things, we are diving into our eCommerce Retailer Forecasts. Our forecasts can be paired with our recent 2022 eCommerce Performance Benchmark which explores brands’ expectations for eCommerce growth, penetration, mix of business and margin.... Read More

China update; Strong domestic consumption levels; Slight drop in COVID-19

China update; Strong domestic consumption levels; Slight drop in COVID-19

China update – less severe than anticipated COVID-19 impact on workers, supply chain, and overall production Although the Omicron variant of COVID-19 continues to have impacts across the globe, it seems that China has done a relatively good job to... Read More

Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising

Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising

30% growth in Amazon teams in 2021; Headcount growth expected to slow in 2022 Our benchmarking data suggests 2021 was another big year for building the Amazon team, along with 2020. On average, Amazon teams currently consist of 4.6 dedicated... Read More

Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model

Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model

Holiday Growth Trends – brands experiencing choppy holiday season Our research suggests Amazon vendors saw better-than-expected sales performance in October, while November seemed to come in in-line to slightly below expectations due to more muted T5 performance vs. prior years,... Read More

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