eCommerce Council
Designed for eCommerce professionals at branded manufacturers, CRC’s eCommerce Council members receive unparalleled eCommerce insights that make them more effective with their key retail customers.
Get In ToucheCommerce insights to help you plan right and drill down to what matters
Insights for eCommerce professionals at branded manufacturers
Our eCommerce market research covers a range of topics and can help you answer questions including:
- How are companies funding their commerce marketing activations across Amazon and omnichannel sites?
- How do product introductions and pricing strategies across different channels impact profitability holistically?
- How should brands structure their eCommerce organization and Amazon teams? Is my organization structured for profitable eCommerce growth?
- How can I align my company’s goals and priorities with the top initiatives of key customers?
- What are the expected digital growth ranges of my key customers?
- How can I raise the digital IQ of my organization?
eCommerce resources to help educate your entire organization
We help members drive faster, more profitable growth through research, engaging events, novel consumer studies, and industry-leading benchmarks:
- Utilize our objective eCommerce market research to bolster your business case internally. One example includes companies leveraging our organizational benchmarks to support adding personnel for content creation and management.
- Leverage our events to expand eCommerce knowledge at all levels of your organization. Whether our annual Summit or our monthly LiveCasts, we create opportunities to help educate the entire company with eCommerce insights.
- With our long-term channel / retailer growth forecasts, allocate investments with structural market share winning accounts. Help your teams build a game plan to align your company’s goals with key retailers’ expectations and agendas.
Leverage our community of eCommerce peers to gain added perspective
Our network of eCommerce professionals provide further perspective as you navigate through the eCommerce landscape. We are constantly connecting directly with our members and fostering additional connections between non-competing companies to answer niche, ad-hoc questions.
Ways to engage
Gain access to experienced eCommerce professionals today to help you objectively navigate your difficult questions and prepare you for interactions with your retail partners and end consumers. With your CRC partnership, you and your organization will have access to the industry’s leading-edge eCommerce market research and insights at your fingertips.
Written reports & the research portal
Your entire organization has access to our published reports & the research portal.
eCommerce LiveCasts
Dial in to our webinar sessions (typically 15-30 minutes) where we cover our most recently published eCommerce market research and highlight the most important takeaways.
One-on-one engagement
Connect one-on-one with our analysts for ad-hoc questions about our niche eCommerce research and/or to see if there are others in the community we can link you with to help provide additional perspective.
In-person & virtual roundtables
Join small group share sessions with non-competing manufacturers to get your most pressing questions answered with sessions tailored to specific eCommerce audiences.
Annual eCommerce Summit
CRC’s annual eCommerce Summit offers attendees the best-in-class content delivering tactical information and sharing real-world best practice to help organizations drive profitable growth. The event includes content-rich sessions led by CRC’s eCommerce team, branded manufacturers and industry thought leaders
Trusted partner
Lastly, we help brands pick the right partners to accelerate their digital and omnichannel business. Our current customers view us as a bureau for filtering the best-in-class 3rd party service providers. Given our expansive industry relationships and experience, we’ve enabled hundreds of brands to identify the right partners – from software platforms to full-serve agencies. Through our Thought Leader Program, we help introduce and share insights from many of those best-in-class companies to help take our customers’ businesses to the next level.
