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Pet Insights

CRC’s Pet Council provides insights into the pet retail industry, including specialty retailers like Petco, PetSmart, and Chewy.com. To add greater context to what we’re seeing in the channel, we track trends across pet retail shoppers and veterinarians by surveying key groups and vet clinics.

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Dog Bones

Insights to help you navigate shifts in the channel and adapt your business plan

Through our conversations with the most impactful pet category suppliers, retailers, brokers, and distributers, our team discovers and tracks shifts in the channel. We combine these conversations with real-time data to craft detailed sales forecasts and retailer traffic updates. This feedback helps decision makers plan their businesses at the largest pet retailers and target accounts that are likely to outperform the market over the near and long-term.

Dog Cat Chewy

Consumer surveys that add greater context to key pet trends

We survey hundreds of pet parents semi-annually to add context to the trends we’re seeing across the retail industry. Our surveys help identify inflections in shopping behavior as we build upon years of consumer data, which further highlights how customer preferences change and how these changes may impact your category. We’re here to tell the whole story on a particular theme, retailer, or end market.

Dog and Cat

Explore the benefits of a pet insights partnership

One-on-one expert engagement

With a CRC partnership, you’ll gain unlimited access to our research analysts. Whenever you have a question, we’ll provide real-time solutions founded on what we’re hearing in the channel.

Research & reports

Our research includes sales forecasts, retail traffic trends, thematic reports, and consumer surveys. Market research customers have access to the Partner Portal, where you can download today’s updates or search across the research library.

Bi-annual webinars

We host two webinars each year to talk through the biggest trends impacting the pet category and what it means to retailers, shoppers, and the veterinarian. You’ll walk away with action items and best practices for handling future business.

Request a sample report

How can your business prepare for consumer shifts in the pet channel and navigate changes in demand? Click to request a sample report and connect with our Pet Insights team.