Navigating the Shifting Tides of Digital Commerce: Recapping CRC’s 2023 eCommerce Summit in San Diego
Amidst the backdrop of the stunning San Diego Bayfront, the evening sun dipped below the horizon, casting a glow over the city's skyline. It’s a mild 70 degrees, and palm trees outline the surrounding promenade – a refreshing sight for those of us from the Midwest. At the heart of…
Read More
Supplier Stuff You Should Know: Ask the CRC Pros – Farm & Home Retail Opportunities with Mark Herbek
Experiencing tremendous sustained growth since the onset of COVID-19, Farm & Home retailers are becoming larger shopping destinations for Millennial homeowners as rural revitalization and sustainable living trends permeate pop culture. These regional retailers are looking for expanded assortment and new vendor partnership to further capitalize on these trends. Through…
Read More
The New Retail Frontier: What is the Farm & Home Retail Opportunity?
Farm & Home Retail has become a shopping destination, experiencing significant growth since the onset of COVID-19, as rural revitalization lifestyles attract younger, more female audiences to these cross-category retail chains. To capitalize on this growth, Executive Council Director Mark Herbek walks through the unique attributes of this retail channel…
Read More
Supplier Stuff You Should Know – S1E2: Understanding the Retail Media Opportunity in Home Improvement
Retail Media is a key component to home improvement retailer’s marketing strategies. Claire walks us through how the emergence of Retail Media, key statistics around vendor engagement at both Retail Media+ and Lowe’s One Roof Media Network. Ultimately diving into how this marketing platform needs to be a key proponent…
Read More Supplier Stuff You Should Know – Ask the CRC Pros (w/ Mark Herbek)
In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…
Read More
Amazon: Increasing concern around holiday sales, Fresh 2023 B&M store halt, layoffs, Black Friday & Cyber Monday Deals
From CRC LiveCast: brands anticipating negative holiday sales Y-Y:In our latest LiveCast webinar, we polled the audience and found that a net 6% of brands expect 2022 holiday season sales to be negative compared to last year. This dampening of expectations has materialized over the past couple of weeks where…
Read More
Walmart Connect Update, 2Q22 eCom Recap, Amazon Seller ‘Packable’ Ceasing Operations
Walmart Connect Update - positive feedback in light of cost pressures brands are facing: In our latest Walmart Connect Update, we take a look at how brands are investing into the platform given macroeconomic pressures. Overall we've seen that brands are still investing on budget given the high conversion rate of…
Read More
Consumer Spending, Amazon vs. Homecenter Growth, Amazon Ordering
Consumer spending habits: In our latest consumer study, 85% of shoppers reported that they plan to change spending habits by reducing expenditures if inflation continues. The 15% not planning to change spending habits credited excess savings. For those looking to reduce spend, consumers reported that likely cutting back first on…
Read More
Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark
60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are planning on participating in Amazon's Prime Day-like event this Fall with another 30-35% still evaluating the opportunity. Given this event…
Read More