< Market Research

Home Improvement Council

CRC’s Home Improvement Council is a comprehensive source for market intelligence on the big box homecenters, hardware stores, homebuilders, traditional distribution, Pro & DIY customers, and key building products categories. The depth and breadth of research and data reflects the team’s 25 years of industry experience.

Get In Touch
home improvement - home depot aisle

Insights that help you gain share with key customers and outperform the overall industry

We have spent over two decades analyzing the home improvement and building products industry, specializing in identifying inflections to help you grow more profitably and better navigate the quickly evolving customer path to purchase process. Our research helps companies improve sales, reduce costs, optimize investments across channels, and improve long-term strategic planning. Some of our deliverables include industry updates, customer surveys, vendor benchmarks, traffic trends and much more.

home improvement - renovation remodel

Valuable insights to help you answer questions and solve problems on a day-to-day basis

Annual Home Improvement Summit

Each year, CRC’s Home Improvement team hosts the annual industry-leading Summit that provides you with our latest insights to help plan for and capture the upside opportunities in both brick & mortar retail and eCommerce over the next 18-24 months. Home improvement analysts, experts, and guest speakers present the view of how customer dynamics and economic trends will shape the industry outlooks, while helping attendees think differently by learning new, actionable strategies that are transforming the industry quarter-to-quarter.


Aimed at sharing real-time best practices across the industry, we facilitate small-group roundtable discussions every quarter (virtual and/or in-person) with our members to help navigate new challenges and identify best practices.


CRC hosts topical webinars to share key changes and emerging themes in the home improvement industry and the practical implications to help you build stronger strategic business plans and execute measurable tactics.

Request a sample report

Looking for ways to win in the home improvement space? CRC’s home improvement insights go deeper than traditional research providers. Let us help you better navigate the quickly evolving customer path to purchase process. Click to request a sample report and connect with our home improvement experts.