Market Research
The combination of our industry expertise and unbiased independence delivers a compelling voice of the market to our business partners. Through our reports, events, webinars, and advisory services, we answer questions and solve problems to make you smarter and more profitable.
CRC Applications
Timely and relevant Market Research helps our partners grow sales, save money, optimize investments, and strategically plan their business. Our real-time reports and forecasts identify short-term inflections, long-term trends, and emerging opportunities.
Internal & external strategic discussions
Budgeting, forecasting, & benchmarking
Faster response to changing marketing conditions
Alignment across leadership, cross functional teams, & customers
CRC Councils
We bring together like-minded companies across categories and channels through industry reports, surveys, benchmarks, events, and webinars. These annual, subscription-based programs feature:
Weekly Research Reports | Aggregated Insight and Data From the Channel
Real-time Analyst Engagement | Seats at CRC Events | Company-wide Access to CRC Webinars
Traditional Retail Council
CRC has a broad range of intelligence and actionable insights on traditional brick & mortar retailers across mass, club, grocery, discount, drug, dollar, department, and specialty retail channels. Research coverage includes the largest retailers within each vertical highlighting business inflections, company-specific strategies, and market share fluctuations across the entire retail landscape.
eCommerce Council
CRC continues to expand the scope of eCommerce insights and capabilities given the increasing investments from all corners of the trade. In addition to a concentration on how to win with Amazon, the eCommerce Council identifies best practices from other pure-play eTailers along with omnichannel developments. Digital marketing is also a growing area of focus as platforms and tools converge.
Home Improvement Council
The Home Improvement Council is a comprehensive source for market intelligence on homecenters (DIY and Pro), residential new construction, and building product categories. The depth and breadth of channel insights, data, and industry expertise reflects 20 years of covering the industry, and council members are well represented across every major department and category.
Foodservice Council
CRC's Foodservice Council reaches across all segments including restaurants (chain and independent), non-commercial, contract management, foodservice distribution, as well as c-stores. Members include suppliers, distributors, and operators all looking for actionable takeaways on emerging trends and developing growth opportunities.
Managed Market Insights
Staying ahead of changing PBM priorities and plan sponsor pharmacy benefit strategies is the best-in-class value partners will receive when investing in CRC's Managed Market Insights program. Partners have access to CRC analysts with deep knowledge of CVS, Caremark, ESI, OptumRx, and the broader PBM and payer market. Access to CRC's research is broader and more cost-effective than what clients can internally develop.
Transportation & Logistics
Volume growth across transport modes can be more challenging to find in a tough economic climate. CRC's Transportation & Logistics Market Intelligence provides proprietary insights and actionable intelligence on end-market channels and customers, transport market trends from volume and price to capacity across modes, and macroeconomic trends to help drive profit growth through improved market visibility.
