There's no shortage of expert analysis and curated content at CRC. One part fundamental research, one part thought leadership, we'll check in often from a variety of contributors on a wide variety of topics.
From CRC LiveCast: brands anticipating negative holiday sales Y-Y:In our latest LiveCast webinar, we polled the audience and found that a net 6% of brands expect 2022 holiday season sales... Learn More
Walmart Connect Update - positive feedback in light of cost pressures brands are facing: In our latest Walmart Connect Update, we take a look at how brands are investing into the... Learn More
Consumer spending habits: In our latest consumer study, 85% of shoppers reported that they plan to change spending habits by reducing expenditures if inflation continues. The 15% not planning to... Learn More
60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are... Learn More
Increased vendor interest in virtual bunding on Amazon:A common theme in our research recently has been increased interest to test and learn with virtual bundling on Amazon. Given the push... Learn More
Prime Day Performance Appears to Have Exceeded Expectations: Based on our conversations with brands over the last week, Prime Day looked to perform above expectations for the majority of vendors.... Learn More
Amazon, Target, Dollar Stores, & Walmart are viewed as winners this BTS season: This week CRC's Traditional Retail Council hosted a webinar on current back-to-school trends as we head into... Learn More
Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan... Learn More
eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024.... Learn More
For this edition of 3 Things, we are previewing some highlights and key considerations from our 2022 Amazon Advertising benchmark that will be published Tuesday, June 14th. The study was... Learn More
