There's no shortage of expert analysis and curated content at CRC. One part fundamental research, one part thought leadership, we'll check in often from a variety of contributors on a wide variety of topics.
In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model... Learn More
Brands continued to lean heavily into paid search in the fourth quarter as 56% reported increasing their spend compared to only 6% cutting back. Also, 33% of brands report spending... Learn More
Our research suggests Walmart is expanding its advertising inventory meaningfully and asking vendors to significantly increase their investments with Walmart Media Group (WMG). With Walmart’s new integrated merchandising structure, WMG... Learn More
Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among... Learn More
As we continue to gather insights on Turkey 5 performance on Amazon, our research suggests many brands have experienced a slight moderation in sales growth in November and early December... Learn More
Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able... Learn More
The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their... Learn More
Last week Amazon reported its total revenue grew 37% in 3Q, reaching $96B (vs. $89B in the previous quarter), with North American revenue decelerating slightly to 39% Y/Y (vs. 43% in Q2).... Learn More
Just as the eCommerce industry has accelerated, hiring and investment plans originally slated for years out have also been accelerated, as 81% of brands report either slightly (48%) or significantly... Learn More
As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more... Learn More
