There's no shortage of expert analysis and curated content at CRC. One part fundamental research, one part thought leadership, we'll check in often from a variety of contributors on a wide variety of topics.
Social Media in the eCommerce Path to Purchase US consumers are using social media across most phases of the path to purchase. Perhaps unsurprisingly, shoppers report that they are commonly... Learn More
Dropshipping Capability Growth In our 2019 supply chain benchmark, 56% of manufacturers we polled indicated they currently have dropship capability, an increase from 40% from last year’s benchmark. Hardline manufacturers... Learn More
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or... Learn More
Commerce Marketing Amazon is an important destination for shoppers along each point in the path to purchase, and a strong presence on Amazon can yield positive results across channels, both... Learn More
Global Vendor Managers Amazon is approaching some manufacturers about investing in a global vendor manager. Amazon has historically had this offering, and it was primarily focused around expanding assortment, which... Learn More
Amazon and Walmart.com Shoppers Use Both Digital and In-Store Resources for Research Stores remain an integral part of the product research process as well as a shopping destination for both... Learn More
Amazon Shoppers Increasingly Considering Walmart.com Our recent consumer study on Amazon.com and Walmart.com shoppers indicated that 90% of Walmart.com shoppers also purchase on Amazon, and 60% of Amazon shoppers buy... Learn More
Mobile Consumers Increasingly Important for eCommerce eCommerce players continue to emphasize the importance of mobile platforms for eCommerce, including both mobile websites and apps, with a number of them showing... Learn More
eTailers Continue to Look to New Products and Services for Growth and ProfitabilityOur review of Pure Play eCommerce companies highlighted a continued trend of eTailers introducing new products and services, in... Learn More
Logistics Remains a Focus for eTailers as Amazon Continues to Raise the Bar Amazon’s announcement last quarter that Prime Shipping would move to overnight delivery from the prior two-day, appeared... Learn More
