E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

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How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest…

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Packages processed in AMZL Warehouse

Heavy Ordering at Amazon; Online Order Frequency; Boxed 4Q21 Results

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Brands are seeing heavy orders from Amazon: Over the last ~60-90 days, we have been hearing that Amazon has been ordering heavier than normal for a lot of vendors, bulking up its weeks-on-hand supply at Amazon fulfillment centers. The biggest driver to these heavier orders appears to be Amazon's improved capacity…

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Amazon Media & Advertising

Retail Media – Current Investments & Funding; External Partners

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83% of brands are investing in retail media on Walmart.com: Over the last 2 years, we have seen a proliferation in retail media platforms as many large retailers have invested significantly to capture the higher growth, above-average profitability, and captive consumer base that come from these platforms. As there are…

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Consumer Survey Highlights Continued eCommerce Share Growth

eCommerce Share, Target Digital up 275%, Walmart.com and Online Grocery Growth

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Feedback from our most recent COVID-19 consumer survey indicates shoppers continue to migrate online due to the ongoing crisis. Within general merchandise, eCommerce share accelerated by 5 points since our last survey (now at 55%), with 58% expecting to purchase online over the next 30 days (vs. 54% in last…

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Target Same Day Service

Amazon Posts, Target’s Same-Day Services, Walmart’s New Omnichannel Team

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We continue to hear more manufacturers testing Amazon's new Posts feature, which essentially looks similar to an Instagram post and can be found on various different areas of the mobile site, such as on brand-owned detail pages, related brand detail pages, related post feeds and category feeds (Amazon chooses where…

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Global Vendor Managers, Walmart.com Discounts, Amazon Posts

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Global Vendor Managers Amazon is approaching some manufacturers about investing in a global vendor manager. Amazon has historically had this offering, and it was primarily focused around expanding assortment, which may or may not make sense given the market. However, the program is now being positioned as a way to…

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Omnichannel, Google Shopping, Brand Generations

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Amazon and Walmart.com Shoppers Use Both Digital and In-Store Resources for Research Stores remain an integral part of the product research process as well as a shopping destination for both Amazon and Walmart.com shoppers, especially when it comes to the consumables and home improvement categories.  Over 50% of both cohorts…

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Overlap, Stores, Growth Outlook

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Amazon Shoppers Increasingly Considering Walmart.com Our recent consumer study on Amazon.com and Walmart.com shoppers indicated that 90% of Walmart.com shoppers also purchase on Amazon, and 60% of Amazon shoppers buy on Walmart.com. This means that similar strategies can work for both cohorts. Brands can utilize what they’ve learned on Amazon…

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Consumers Choosing Amazon, Private Label Ads, Dropshipping

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Amazon Continues to Dominate Path to Purchase Our data suggests that online shoppers are expecting to purchase more on Amazon over the next 12 months and Prime membership has increased meaningfully vs. last year. Beyond shopping on Amazon, consumers are also using the platform as a research tool - discovering,…

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