Tag: COVID-19 Back To CRC Insights
Amazon Vendor Negotiations; Costco Tests Curbside Pickup; Consumer Buying Behavior in Flux
Over the last several years, many manufacturers have increased spend requests during their Annual Vendor Negotiations (AVNs). In our latest benchmark study, Amazon appears most focused on asking manufacturers to spend more on co-op, merchandising programs, and its SAS resource.... Read More
Omnichannel & Pureplay Collaboration; Commerce Marketing Growth; COVID-19 Concessions
In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of... Read More
Amazon Advertising & Supply Chain Strengthened; Outlook for 2021
Brands continued to lean heavily into paid search in the fourth quarter as 56% reported increasing their spend compared to only 6% cutting back. Also, 33% of brands report spending more on media and DSP with Amazon in 4Q compared... Read More
Walmart Media Group; Marketplaces; ’21 Amazon Forecasts
Our research suggests Walmart is expanding its advertising inventory meaningfully and asking vendors to significantly increase their investments with Walmart Media Group (WMG). With Walmart’s new integrated merchandising structure, WMG team members are beginning to join more meetings between the... Read More
Annual Vendor Negotiations; Digital Advertising Spend; 4Q Amazon Sales Performance
Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among brands, a common theme we’re seeing in our research is... Read More
Amazon Updates; Prime Day, Pharmacy Launch; 2Q Share Gains
Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More
Amazon Fresh Investment; Alibaba Sets Record; Pandemic Savings for Consumers
The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More
Delivery and Pickup Delays; COVID Costs; Expected “Return to Normal” has Worsened
In September, when asked about their most recent online order, anywhere from a third to 44% of consumers have experienced delays on delivery or pickup times across multiple retailers. When looking at the weighted averages, Target.com performed best, while Wayfair had... Read More
Consumers Returning to Stores; Walmart’s Special Bonuses; ’21 Growth on Amazon
Our consumer research suggests delivery to home has continued to decline for the past month for groceries but has remained relatively consistent for general merchandise purchases. For groceries, the peak appears to have occurred in May with 31% of consumers... Read More
Instacart’s National Reporting; New Amazon Warehouse Rules; Return to Normal
In our most recent research, Instacart has been called out as offering a range of good activations including search advertising, national coupons, and free shipping programs. The one downside to participating in these programs is that Instacart only reports the... Read More
