Tag: Amazon Back To CRC Insights

Amazon demand trends

Amazon Demand Trends; Target’s Same Day Services Up 235%; Q4 Digital Sales

Our research suggests demand trends remain very strong 1Q to-date and brands and Amazon management alike expect elevated demand to continue for the near term at least. In many categories, Amazon appears to be ordering aggressively in 1Q as it works... Read More

Digital funding

Digital Funding for Club Channel; Shopify GMV Growth; Amazon AVNs

CRC’s recent research on the club channel suggests both Costco and Sam’s Club are coming to vendors asking for digital funding. Our work suggests Costco is still resistant to sacrifice margin within its eCommerce business and is working to get... Read More

Amazon Strategic Account

Amazon SAS Program; Shop Pay Expands; Amazon 1Q21 Sales Growth

Amazon has increasingly pushed manufacturers to invest in what they now call their Strategic Account Services (SAS) resource [previously known as Strategic Vendor Services (SVS) and Amazon Vendor Services (AVS)]. In our recent manufacturer benchmark, 44% reported currently using the... Read More

Amazon Business Growth

Jeff Bezos’s Transition; Walmart Connect; Amazon 4Q Results

Amazon announced this week that Jeff Bezos would be transitioning from CEO to Executive Chairman, passing the baton to Andy Jassy, long-time CEO of Amazon Web Services. Based on reports, Jassy is a well-respected executive at Amazon, essentially starting and... Read More

Amazon Fresh B&M

Amazon Fresh B&M Stores; Walmart Distribution Centers; eCommerce Penetration to Grow in 2021

Amazon has launched five Fresh (“Mendel”) B&M stores to date, including four in California and one in Illinois. The Amazon Fresh team appears to have ambitious goals for store expansion this year (indicating to many brands that it plans to... Read More

Amazon Fresh B&M

Amazon Annual Vendor Negotiations; Costco Tests Curbside; Consumer Buying Behavior Post Vaccine

Over the last several years, many manufacturers have increased spend requests during their Annual Vendor Negotiations (AVNs). In our latest benchmark study, Amazon appears most focused on asking manufacturers to spend more on co-op, merchandising programs, and its SAS resource.... Read More

Omnichannel & Pureplay Collaboration; Commerce Marketing Continues to Expand; Concessions due to COVID-19

In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of... Read More

Amazon Advertising strengthened in December; Amazon Supply Chain Progression; 2021 Outlook

Brands continued to lean heavily into paid search in the fourth quarter as 56% reported increasing their spend compared to only 6% cutting back. Also, 33% of brands report spending more on media and DSP with Amazon in 4Q compared... Read More

Walmart Media Group; Marketplaces; ’21 Amazon Forecasts

Our research suggests Walmart is expanding its advertising inventory meaningfully and asking vendors to significantly increase their investments with Walmart Media Group (WMG). With Walmart’s new integrated merchandising structure, WMG team members are beginning to join more meetings between the... Read More

Annual Vendor Negotiations; Digital Advertising Spend; 4Q Amazon Sales Performance

Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among brands, a common theme we’re seeing in our research is... Read More

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