Tag: Amazon Back To CRC Insights

Amazon Updates; Prime Day Consumer Insights; Pharmacy Launch; Gains Share in Online After Disruptive 2Q

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Amazon Fresh’s Investment in 2021; Alibaba’s Singles Day Record; Consumers Save During the Pandemic

The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More

Amazon Reaches $96B in 3Q20; Wayfair Grows ~67%; Funding Commerce Marketing

Last week Amazon reported its total revenue grew 37% in 3Q, reaching $96B (vs. $89B in the previous quarter), with North American revenue decelerating slightly to 39% Y/Y (vs. 43% in Q2). Overall, however, Amazon’s 3Q20 results suggest consumers demonstrated an elevated... Read More

Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing

As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More

General Merchandise Spend Increases; SpartanNash Deal; Direct to Consumer Strategy

General Merchandise spend intentions have increased to a net 22% of shoppers anticipating buying more over the next 30 days (vs. a net 13% in July), likely in part due to Prime Day and other deal days from competing retailers. Apparel,... Read More

Delivery and Pickup Delays; COVID Costs; Expected “Return to Normal” has Worsened

In September, when asked about their most recent online order, anywhere from a third to 44% of consumers have experienced delays on delivery or pickup times across multiple retailers. When looking at the weighted averages, Target.com performed best, while Wayfair had... Read More

Post-Pandemic Retention, Costco Holds Off on BOPIS, Holiday Promotional Plans

We recently surveyed 1,386 general merchandise consumers across seven key online retailers to determine how these retailers are performing, which ones are leading and lagging on different dimensions, and to what degree consumers think they’ll use these eCommerce sites post-pandemic.... Read More

Target’s Flexible Fulfillment; Lowe’s Digital Investments; Staffing for Amazon Supply Chain

According to our recent Target.com research, early supplier feedback has been positive on the addition of fresh and frozen items for Pickup and Drive Up, and Target seems committed to expanding this offering so that all stores are carrying fresh... Read More

Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans

Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation... Read More

Prime Day; Amazon’s Partnerships with Kohl’s and Toys R Us; eCommerce Growth Forecasts

We expect the holiday shopping season to kickoff early this year, as Prime Day is expected to run in mid-October and Amazon’s competitors are following suit with holiday-type promotions planned to start earlier than normal (Home Depot the most recent... Read More

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