Tag: Amazon Back To CRC Insights
Essential Product Sales, In-Store Shopping Bans, Amazon COVID-19 Cases
Essential Categories Seeing Stronger Sales on Amazon The second round of our Amazon manufacturer benchmark indicates that Amazon’s focus the last 10 days has resulted in a widening performance disparity between essential and non-essential categories. This played out with a... Read More
Shift to Online; Ad Revenues Falling; Amazon Winning Share
Consumers’ Reacting to COVID-19 with More Online Shopping Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%,... Read More
SIOC Update, One Tap Reviews, Amazon Advertising
More Restrictive SIOC Several members of our eCommerce Council emailed us recently asking if we had heard of Amazon updating the SIOC requirements. Our understanding is that most members with non-sortable products have received communication from Amazon indicating the specs... Read More
Amazon’s Growth, YouTube and Instagram, FC Investments
Amazon’s Results Highlight Marketplace, Prime and One Day Amazon’s 4Q19 results came in very strong, with 1P sales growing 15% Y/Y (vs. 22% last quarter) and 3P sales reaching 30% Y/Y (vs. 27% last quarter). This translates to an estimated... Read More
Amazon’s Future, Government Counterfeit Recommendations, Amazon Earnings
Amazon Likely Continues Shift Towards 3P Marketplace In our recent eCommerce Forecasts report we looked into Amazon over the next several years and saw several key changes occurring for the eTailer. The most notable is likely the continued shift towards... Read More
Amazon Price Matching; Holiday Growth; Private Label Shoppers
Amazon Price Matching Advances Our research indicates that Amazon appears to have gotten more sophisticated with its price matching algorithms, with manufacturers now seeing Amazon match offers that historically had not been captured. Examples we have seen include matching gift... Read More
Social Commerce, Free Fresh, Amazon Growth
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year.... Read More
Commerce Marketing, Amazon Pickup, 3Q Results
Commerce Marketing Amazon is an important destination for shoppers along each point in the path to purchase, and a strong presence on Amazon can yield positive results across channels, both digital and physical. As a result, manufacturers have evolved their... Read More
Global Vendor Managers, Walmart.com Discounts, Amazon Posts
Global Vendor Managers Amazon is approaching some manufacturers about investing in a global vendor manager. Amazon has historically had this offering, and it was primarily focused around expanding assortment, which may or may not make sense given the market. However,... Read More
Omnichannel, Google Shopping, Brand Generations
Amazon and Walmart.com Shoppers Use Both Digital and In-Store Resources for Research Stores remain an integral part of the product research process as well as a shopping destination for both Amazon and Walmart.com shoppers, especially when it comes to the... Read More
