Tag: Amazon Back To CRC Insights

2022-11-14 Amazon Hero Image

Amazon: Increasing concern around holiday sales, Fresh 2023 B&M store halt, layoffs, Black Friday & Cyber Monday Deals

From CRC LiveCast: brands anticipating negative holiday sales Y-Y:In our latest LiveCast webinar, we polled the audience and found that a net 6% of brands expect 2022 holiday season sales to be negative compared to last year. This dampening of... Read More


Walmart Connect Update, 2Q22 eCom Recap, Amazon Seller ‘Packable’ Ceasing Operations

Walmart Connect Update - positive feedback in light of cost pressures brands are facing: In our latest Walmart Connect Update, we take a look at how brands are investing into the platform given macroeconomic pressures. Overall we've seen that brands are... Read More

2022-0811 Consumer Spending Hero Image

Consumer Spending, Amazon vs. Homecenter Growth, Amazon Ordering

Consumer spending habits: In our latest consumer study, 85% of shoppers reported that they plan to change spending habits by reducing expenditures if inflation continues. The 15% not planning to change spending habits credited excess savings. For those looking to... Read More

2022-0804 AMZN Hero Image

Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark

60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are planning on participating in Amazon's Prime Day-like event this Fall... Read More

Amazon Boxes Stacked Hero Image

Virtual bundling on Amazon, 2022 POS expectations, Macro Supply-Demand Balance

Increased vendor interest in virtual bunding on Amazon:A common theme in our research recently has been increased interest to test and learn with virtual bundling on Amazon. Given the push from Amazon for vendors to broaden their assortment and to... Read More


Prime Day Perspective, Amazon Brand Registry, & Macro Outlook

Prime Day Performance Appears to Have Exceeded Expectations: Based on our conversations with brands over the last week, Prime Day looked to perform above expectations for the majority of vendors. Some of the outperformance seemed to be due to more... Read More

2022-0630 Amazon Hero Image

Prime Day investments, Amazon’s fall promotional event, B&M foot traffic

Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan to spend less on Prime day in 2022 than in... Read More

2022-0623 eCommerce Growth Hero Image

eCommerce Forecasts, P&L Credit for Amazon Advertising, Freight Update

eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024. Overall, it appears that since our last forecast report in... Read More

2022-0609 Amazon Advertising Hero Image

Amazon Advertising: Share of total retail media & 2021 performance by AMS ad type

For this edition of 3 Things, we are previewing some highlights and key considerations from our 2022 Amazon Advertising benchmark that will be published Tuesday, June 14th. The study was conducted in May 2022 and was completed by 112 brands... Read More

2022-0602 Hero Image Digital Marketing

Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic

Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge... Read More

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