Tag: Amazon Back To CRC Insights
eCommerce Brand Implications: Macro, Consumer, and Retail
Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer... Read More
eCommerce Highlights from Retailers’ 2Q21 Results
Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to... Read More
Amazon Exceeds Walmart in Size; 2021 Amazon Growth Forecasts
Earlier this week Walmart reported their 2Q FY2022 earnings, bringing their total sales for the last year (ending in July) to $566 billion. Comparatively, Amazon made history this quarter by boasting an estimated $610B in total sales in the same... Read More
Amazon Updates: Volatile POs; Same-Day Delivery Expands; Price Increases Likely
Many brands saw extremely light purchase orders (POs) from Amazon in May, with the eTailer pointing to tight fulfillment center space ahead of Prime Day. However, our latest supplier benchmark suggests a net 12% of Food & Consumables brands and... Read More
Mask Mandates Re-instated; Amazon 2Q Recap; Supply Chain Optimization
With the COVID-19 Delta variant on the rise, last week the CDC recommended that all individuals should wear masks in public indoor areas, regardless of vaccination status. In response to the CDC’s announcement, big-name retailers have started to re-instate their... Read More
Amazon Prime Day, Hybrid Selling Model, & Post-Pandemic Grocery Shopping
Our research suggests an uptick in interest among brands to pursue the hybrid model on Amazon. This means brands would maintain their 1P retail relationship with Amazon’s retail team while also offering assortment on the 3P marketplace, either via... Read More
Amazon DSP, BigCommerce Partnership & Post COVID-Consumer Survey
While Sponsored Products (paid search) remains the biggest focus for brands advertising on Amazon, brands continue to expand beyond paid search to leverage Amazon’s broader advertising capabilities, to reach consumers higher on the funnel, and as CPCs are generally... Read More
Amazon Priority Catalogue and Supplier Pack Hierarchy
Our most recent eCommerce research report overs Amazon’s new Priority Catalog beta (aka “brand lock” or “catalog lock”). The catalogue is a part of an effort to minimize the ability of 3P sellers to disrupt product page content and... Read More
Prime Day Recap; Recent eCommerce Conferences; Target Promotional Activity
Amazon released a Prime Day statement on in the form of an eCommerce research report. The statement detailed the sales of small business products from the two-week "Spend $10, Get $10" promotion leading up to Prime Day, which was... Read More
Frustration-Free Packaging and Price Increases at Amazon; Brands Compete for Search
Amazon recently launched an incentive program for vendors in regards to the pre-existing Frustration-Free Packaging program which includes incentives for both sortable and non-sortable ASINs. Vendors will receive incentives for units shipped between October 1, 2021 and December 31, 2022. On... Read More
