Tag: 3 Things Back To CRC Insights

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Walmart Connect Update, 2Q22 eCom Recap, Amazon Seller ‘Packable’ Ceasing Operations

Walmart Connect Update - positive feedback in light of cost pressures brands are facing: In our latest Walmart Connect Update, we take a look at how brands are investing into the platform given macroeconomic pressures. Overall we've seen that brands are... Read More

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Consumer Spending, Amazon vs. Homecenter Growth, Amazon Ordering

Consumer spending habits: In our latest consumer study, 85% of shoppers reported that they plan to change spending habits by reducing expenditures if inflation continues. The 15% not planning to change spending habits credited excess savings. For those looking to... Read More

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Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark

60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are planning on participating in Amazon's Prime Day-like event this Fall... Read More

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Virtual bundling on Amazon, 2022 POS expectations, Macro Supply-Demand Balance

Increased vendor interest in virtual bunding on Amazon:A common theme in our research recently has been increased interest to test and learn with virtual bundling on Amazon. Given the push from Amazon for vendors to broaden their assortment and to... Read More

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Prime Day Perspective, Amazon Brand Registry, & Macro Outlook

Prime Day Performance Appears to Have Exceeded Expectations: Based on our conversations with brands over the last week, Prime Day looked to perform above expectations for the majority of vendors. Some of the outperformance seemed to be due to more... Read More

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Back-to-School Insights & Instacart Updates

Amazon, Target, Dollar Stores, & Walmart are viewed as winners this BTS season: This week CRC's Traditional Retail Council hosted a webinar on current back-to-school trends as we head into the heavy promotional season. The team unpacked the most important... Read More

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Prime Day investments, Amazon’s fall promotional event, B&M foot traffic

Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan to spend less on Prime day in 2022 than in... Read More

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eCommerce Forecasts, P&L Credit for Amazon Advertising, Freight Update

eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024. Overall, it appears that since our last forecast report in... Read More

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Amazon Advertising: Share of total retail media & 2021 performance by AMS ad type

For this edition of 3 Things, we are previewing some highlights and key considerations from our 2022 Amazon Advertising benchmark that will be published Tuesday, June 14th. The study was conducted in May 2022 and was completed by 112 brands... Read More

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Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic

Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge... Read More

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