Tag: 3 Things Back To CRC Insights
Digital Funding for Club Channel; Shopify GMV Growth; Amazon AVNs
CRC’s recent research on the club channel suggests both Costco and Sam’s Club are coming to vendors asking for digital funding. Our work suggests Costco is still resistant to sacrifice margin within its eCommerce business and is working to get... Read More
Amazon SAS Program; Shop Pay Expands; Amazon 1Q21 Sales Growth
Amazon has increasingly pushed manufacturers to invest in what they now call their Strategic Account Services (SAS) resource [previously known as Strategic Vendor Services (SVS) and Amazon Vendor Services (AVS)]. In our recent manufacturer benchmark, 44% reported currently using the... Read More
Jeff Bezos’s Transition; Walmart Connect; Amazon 4Q Results
Amazon announced this week that Jeff Bezos would be transitioning from CEO to Executive Chairman, passing the baton to Andy Jassy, long-time CEO of Amazon Web Services. Based on reports, Jassy is a well-respected executive at Amazon, essentially starting and... Read More
Amazon Fresh B&M Stores; Walmart Distribution Centers; eCommerce Penetration to Grow in 2021
Amazon has launched five Fresh (“Mendel”) B&M stores to date, including four in California and one in Illinois. The Amazon Fresh team appears to have ambitious goals for store expansion this year (indicating to many brands that it plans to... Read More
Amazon Annual Vendor Negotiations; Costco Tests Curbside; Consumer Buying Behavior Post Vaccine
Over the last several years, many manufacturers have increased spend requests during their Annual Vendor Negotiations (AVNs). In our latest benchmark study, Amazon appears most focused on asking manufacturers to spend more on co-op, merchandising programs, and its SAS resource.... Read More
Omnichannel & Pureplay Collaboration; Commerce Marketing Continues to Expand; Concessions due to COVID-19
In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of... Read More
Amazon Advertising strengthened in December; Amazon Supply Chain Progression; 2021 Outlook
Brands continued to lean heavily into paid search in the fourth quarter as 56% reported increasing their spend compared to only 6% cutting back. Also, 33% of brands report spending more on media and DSP with Amazon in 4Q compared... Read More
Walmart Media Group; Marketplaces; ’21 Amazon Forecasts
Our research suggests Walmart is expanding its advertising inventory meaningfully and asking vendors to significantly increase their investments with Walmart Media Group (WMG). With Walmart’s new integrated merchandising structure, WMG team members are beginning to join more meetings between the... Read More
Annual Vendor Negotiations; Digital Advertising Spend; 4Q Amazon Sales Performance
Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among brands, a common theme we’re seeing in our research is... Read More
4Q Demand Trends; Walgreens Advertising Group; Staffing for Commerce Marketing
As we continue to gather insights on Turkey 5 performance on Amazon, our research suggests many brands have experienced a slight moderation in sales growth in November and early December compared to prior trends. This moderation is likely driven at... Read More
