Tag: 3 Things Back To CRC Insights
eTailer Feature Improvements, Amazon Europe B&M, Social Commerce
eTailer Feature Improvements In an effort to better compete with Amazon’s leading marketplace, several pure play eTailers have recently highlighted new features on their marketplaces in an effort to drive improved conversion and improve the customer experience. Many of these... Read More
Amazon Price Matching; Holiday Growth; Private Label Shoppers
Amazon Price Matching Advances Our research indicates that Amazon appears to have gotten more sophisticated with its price matching algorithms, with manufacturers now seeing Amazon match offers that historically had not been captured. Examples we have seen include matching gift... Read More
Private Label; Google 100; eComm Growth
Private Label and Non-Amazon Channels Our latest consumer research indicates that in addition to being an important tool for product research, social media presence is also important when it comes to reaching shoppers buying Amazon Private label products. 84% of... Read More
Marketplace Sales Tax, AmazonFresh Expansion, 2020 Home Improvement Growth
Sales Tax Changes Creating Sales Headwinds for Marketplace Sellers During 3Q19, 14 states began enforcing changes to sales taxes, which require small out of state sellers with no local nexus to charge sales tax, collected by marketplaces. This caused a... Read More
Amazon LTL, Holiday Advertising, Short Orders
Amazon Internalizing Less Than Truckload (LTL) Freight Our research has indicated that Amazon has shipped more LTL freight using its own network over the last few months, rather than using external LTL carriers. This is a continuation of Amazon’s efforts... Read More
Social Path to Purchase, Singles Day, Amazon Chargebacks
Social Media in the eCommerce Path to Purchase US consumers are using social media across most phases of the path to purchase. Perhaps unsurprisingly, shoppers report that they are commonly using social media platforms to discover new products, although even... Read More
Dropshipping, Kroger Online, YouTube
Dropshipping Capability Growth In our 2019 supply chain benchmark, 56% of manufacturers we polled indicated they currently have dropship capability, an increase from 40% from last year’s benchmark. Hardline manufacturers tend to outpace CPG companies with this capability as CPG... Read More
Social Commerce, Free Fresh, Amazon Growth
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year.... Read More
Commerce Marketing, Amazon Pickup, 3Q Results
Commerce Marketing Amazon is an important destination for shoppers along each point in the path to purchase, and a strong presence on Amazon can yield positive results across channels, both digital and physical. As a result, manufacturers have evolved their... Read More
Global Vendor Managers, Walmart.com Discounts, Amazon Posts
Global Vendor Managers Amazon is approaching some manufacturers about investing in a global vendor manager. Amazon has historically had this offering, and it was primarily focused around expanding assortment, which may or may not make sense given the market. However,... Read More
