Tag: 3 Things Back To CRC Insights

Amazon Prime Day

Amazon Prime Day, Hybrid Selling Model, & Post-Pandemic Grocery Shopping

  Our research suggests an uptick in interest among brands to pursue the hybrid model on Amazon. This means brands would maintain their 1P retail relationship with Amazon’s retail team while also offering assortment on the 3P marketplace, either via... Read More

Amazon Partners with BigCommerce

Amazon DSP, BigCommerce Partnership & Post COVID-Consumer Survey

  While Sponsored Products (paid search) remains the biggest focus for brands advertising on Amazon, brands continue to expand beyond paid search to leverage Amazon’s broader advertising capabilities, to reach consumers higher on the funnel, and as CPCs are generally... Read More

Amazon Priority Catalogue and Supplier Pack Hierarchy

  Our most recent eCommerce research report overs Amazon’s new Priority Catalog beta (aka “brand lock” or “catalog lock”). The catalogue is a part of an effort to minimize the ability of 3P sellers to disrupt product page content and... Read More

eCommerce Research Reports

Prime Day Recap; Recent eCommerce Conferences; Target Promotional Activity

  Amazon released a Prime Day statement on in the form of an eCommerce research report. The statement detailed the sales of small business products from the two-week "Spend $10, Get $10" promotion leading up to Prime Day, which was... Read More

Amazon price and search

Frustration-Free Packaging and Price Increases at Amazon; Brands Compete for Search

  Amazon recently launched an incentive program for vendors in regards to the pre-existing Frustration-Free Packaging program which includes incentives for both sortable and non-sortable ASINs. Vendors will receive incentives for units shipped between October 1, 2021 and December 31, 2022. On... Read More

Amazon Prime Day

Amazon Invests in Rx & Prime Day Inventory; Price Increases to Continue in 2021

  Amazon is looking to expand within the U.S. pharmacy and virtual care markets. Our research indicates the company’s current priority within that space is to have their digital capabilities fully vetted prior to partnering/buying brick and mortar assets. We... Read More

ios 14 privacy changes

Instacart: Sales Growth and International Expansion; iOS 14 Privacy Changes

  Instacart has emerged from 2020 as one of the top priority online grocery accounts for branded manufacturers. Our research suggests 1Q sales growth with Instacart was very strong, while 2Q sales growth has decelerated significantly due to much tougher... Read More

Amazon Vendor Flex

Amazon: Vendor Flex, Storefront Consolidation; In-Feed Video Ads

One way for brands to achieve an additional level of supply chain flexibility with Amazon is through Vendor Flex, a program in which Amazon operates a portion of the vendor’s warehouse that is solely dedicated to Amazon orders. The program... Read More

amazon in-garage

Amazon & Instacart: DSP Investment, Ad Spend, and Streamlined Product Pages

Amazon DSP (Demand Side Platform) is an important component of brands’ Amazon Advertising strategy due to the prevalence throughout the consumer’s path to purchase, as well as Amazon’s growing influence in areas outside the shopping site, such as Twitch and... Read More

amazon in-garage

Amazon 1Q Results; In-Garage Delivery; Sales in Canada

Outside of its physical stores segment, which is driven by Whole Foods, Amazon delivered steady to accelerating growth rates in all of its business segments, with both N. America and International markets performing well. These results are even more impressive... Read More

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