Category: eCommerce Back To CRC Insights

Omnichannel & Pureplay Collaboration; Commerce Marketing Continues to Expand; Concessions due to COVID-19

In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of... Read More

Amazon Advertising strengthened in December; Amazon Supply Chain Progression; 2021 Outlook

Brands continued to lean heavily into paid search in the fourth quarter as 56% reported increasing their spend compared to only 6% cutting back. Also, 33% of brands report spending more on media and DSP with Amazon in 4Q compared... Read More

Walmart Media Group; Marketplaces; ’21 Amazon Forecasts

Our research suggests Walmart is expanding its advertising inventory meaningfully and asking vendors to significantly increase their investments with Walmart Media Group (WMG). With Walmart’s new integrated merchandising structure, WMG team members are beginning to join more meetings between the... Read More

Annual Vendor Negotiations; Digital Advertising Spend; 4Q Amazon Sales Performance

Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among brands, a common theme we’re seeing in our research is... Read More

4Q Demand Trends; Walgreens Advertising Group; Staffing for Commerce Marketing

As we continue to gather insights on Turkey 5 performance on Amazon, our research suggests many brands have experienced a slight moderation in sales growth in November and early December compared to prior trends. This moderation is likely driven at... Read More

Amazon Updates; Prime Day Consumer Insights; Pharmacy Launch; Gains Share in Online After Disruptive 2Q

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Amazon Fresh’s Investment in 2021; Alibaba’s Singles Day Record; Consumers Save During the Pandemic

The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More

Amazon Reaches $96B in 3Q20; Wayfair Grows ~67%; Funding Commerce Marketing

Last week Amazon reported its total revenue grew 37% in 3Q, reaching $96B (vs. $89B in the previous quarter), with North American revenue decelerating slightly to 39% Y/Y (vs. 43% in Q2). Overall, however, Amazon’s 3Q20 results suggest consumers demonstrated an elevated... Read More

Optimizing eCommerce Teams for Growth; TikTok Partners with Shopify; eBay Maintains Elevated Growth Rate in US

Just as the eCommerce industry has accelerated, hiring and investment plans originally slated for years out have also been accelerated, as 81% of brands report either slightly (48%) or significantly (33%) ramping up eCommerce investments relative to pre-pandemic plans. On... Read More

Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing

As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More

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