Category: eCommerce Back To CRC Insights
Frustration-Free Packaging and Price Increases at Amazon; Brands Compete for Search
Amazon recently launched an incentive program for vendors in regards to the pre-existing Frustration-Free Packaging program which includes incentives for both sortable and non-sortable ASINs. Vendors will receive incentives for units shipped between October 1, 2021 and December 31, 2022. On... Read More
Amazon Invests in Rx & Prime Day Inventory; Price Increases to Continue in 2021
Amazon is looking to expand within the U.S. pharmacy and virtual care markets. Our research indicates the company’s current priority within that space is to have their digital capabilities fully vetted prior to partnering/buying brick and mortar assets. We... Read More
Instacart: Sales Growth and International Expansion; iOS 14 Privacy Changes
Instacart has emerged from 2020 as one of the top priority online grocery accounts for branded manufacturers. Our research suggests 1Q sales growth with Instacart was very strong, while 2Q sales growth has decelerated significantly due to much tougher... Read More
Amazon: Vendor Flex, Storefront Consolidation; In-Feed Video Ads
One way for brands to achieve an additional level of supply chain flexibility with Amazon is through Vendor Flex, a program in which Amazon operates a portion of the vendor’s warehouse that is solely dedicated to Amazon orders. The program... Read More
Amazon & Instacart: DSP Investment, Ad Spend, and Streamlined Product Pages
Amazon DSP (Demand Side Platform) is an important component of brands’ Amazon Advertising strategy due to the prevalence throughout the consumer’s path to purchase, as well as Amazon’s growing influence in areas outside the shopping site, such as Twitch and... Read More
Amazon 1Q Results; In-Garage Delivery; Sales in Canada
Outside of its physical stores segment, which is driven by Whole Foods, Amazon delivered steady to accelerating growth rates in all of its business segments, with both N. America and International markets performing well. These results are even more impressive... Read More
Subscribe & Save; Amazon Launches New Beta; Amazon Sales Trends
Amazon Subscribe & Save - Vendor-Funded Manufacturer Coupons:Our recent Amazon Supplier Benchmark indicated that over 80% of companies using Subscribe & Save (S&S) have run vendor-funded manufacturer coupons on their S&S items, a relatively new offering from Amazon in N.... Read More
Home Improvement Store Structure; Bezos’ Last Letter at Amazon; Millennials Most Likely to Shop Online
Our work suggests Lowe’s is working to rearrange its organizational structure to more closely match other big box retailers like Walmart, Target, and Home Depot. Contrary to in the past, online and brick & mortar merchants seem to be aligned... Read More
Boomers and Online Grocery; Amazon’s New Private Label Brand; Prime Members’ Flexible Fulfillment
Our generational consumer study shows COVID-19 drove online grocery adoption for all generations, but most notably for Boomers as 58% of these shoppers reported that they started to shop for groceries online sometime between March and December of 2020 (compared... Read More
Ocean & Air Costs; B&M Amazon Stores; Online Retailor Survey
Our research indicates shippers should prepare for ocean and air freight costs to be 100% above pre-COVID levels through 2022 as strong demand (ocean) and capacity scarcity (air) persists. The most notable changes over the past 60 days is the... Read More
