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consumer insights

Ocean & Air Costs; B&M Amazon Stores; Online Retailor Survey

 Our research indicates shippers should prepare for ocean and air freight costs to be 100% above pre-COVID levels through 2022 as strong demand (ocean) and capacity scarcity (air) persists. The most notable changes over the past 60 days is the... Read More

Amazon demand trends

Amazon Demand Trends; Target’s Same Day Services Up 235%; Q4 Digital Sales

Our research suggests demand trends remain very strong 1Q to-date and brands and Amazon management alike expect elevated demand to continue for the near term at least. In many categories, Amazon appears to be ordering aggressively in 1Q as it works... Read More

Omnichannel & Pureplay Collaboration; Commerce Marketing Continues to Expand; Concessions due to COVID-19

In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of... Read More

Amazon Updates; Prime Day Consumer Insights; Pharmacy Launch; Gains Share in Online After Disruptive 2Q

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Amazon Fresh’s Investment in 2021; Alibaba’s Singles Day Record; Consumers Save During the Pandemic

The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More

Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing

As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More

Delivery and Pickup Delays; COVID Costs; Expected “Return to Normal” has Worsened

In September, when asked about their most recent online order, anywhere from a third to 44% of consumers have experienced delays on delivery or pickup times across multiple retailers. When looking at the weighted averages, Target.com performed best, while Wayfair had... Read More

Post-Pandemic Retention, Costco Holds Off on BOPIS, Holiday Promotional Plans

We recently surveyed 1,386 general merchandise consumers across seven key online retailers to determine how these retailers are performing, which ones are leading and lagging on different dimensions, and to what degree consumers think they’ll use these eCommerce sites post-pandemic.... Read More

Target’s Flexible Fulfillment; Lowe’s Digital Investments; Staffing for Amazon Supply Chain

According to our recent Target.com research, early supplier feedback has been positive on the addition of fresh and frozen items for Pickup and Drive Up, and Target seems committed to expanding this offering so that all stores are carrying fresh... Read More

Back-To-School; Post Office Raises Rates; eCom Market Booming in the US

According to an analysis from Stackline, online growth across Amazon, Walmart and Target has decelerated in back to school categories year-to-date. Both Walmart and Target had discussed back-to-school sales across digital and store formats during their earnings calls this week,... Read More

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