Getting More for Your Retail Media Spend at Target
Thought Leader Webinar Featuring Harvest Group One of Target’s top priorities this year is deepening digital engagement with guests. Target Circle was introduced in 2019, and since then, the user base has doubled and is still growing, with over 100 million shoppers now using the platform. Target’s retail media…
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Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic
Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge within Amazon Advertising since the start of 2022. For General…
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The consumer’s return to normal; Online shopping habits; The omni consumer
56% of consumers have returned to the majority of their pre-pandemic routines: In our latest consumer survey, we found that the majority of consumers have returned to their pre-pandemic routine. This is in-line with both our October and August surveys, but less than our June 2021 report, suggesting there has…
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Estimates for pure play, last mile provider, & omnichannel accounts
For this week’s edition of 3 Things, we are diving into our eCommerce Retailer Forecasts. Our forecasts can be paired with our recent 2022 eCommerce Performance Benchmark which explores brands’ expectations for eCommerce growth, penetration, mix of business and margin. Combining both perspectives can aid in more accurately forecasting for…
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Pure Play, Mass & Home Improvement Quarterly Results
Our latest Pure Play highlights from 3Q21 featuring insights on Shopify, Amazon, eBay, Wayfair & more. Shopify had strong growth of 35% this quarter on top of 109% growth in 2020, although revenue and margins were still below expectations due to less online traffic. To offset, the company launched Shopify…
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A Sneak Peek at Holiday 2021 for eCommerce Professionals
It seems like every year the holiday season comes around earlier and earlier, and so far, 2021 is no different. Our research from the supplier community suggests this year’s season will be even more elongated due to supply chain challenges such as inventory delays and high shipping costs. Our real-time…
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eCommerce Highlights from Retailers’ 2Q21 Results
Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to remain a top priority, such as retail POS, social partnerships,…
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Prime Day Recap; Recent eCommerce Conferences; Target Promotional Activity
Amazon released a Prime Day statement on in the form of an eCommerce research report. The statement detailed the sales of small business products from the two-week "Spend $10, Get $10" promotion leading up to Prime Day, which was up 100%+ vs. the last Prime Day. Additionally, customers purchased more than…
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Ocean & Air Costs; B&M Amazon Stores; Online Retailor Survey
Our research indicates shippers should prepare for ocean and air freight costs to be 100% above pre-COVID levels through 2022 as strong demand (ocean) and capacity scarcity (air) persists. The most notable changes over the past 60 days is the stronger-than-expected demand outlooks (inventory orders) for online retailors and higher-than-expected…
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