Tag: Target Back To CRC Insights
Omnichannel & Pureplay Collaboration; Commerce Marketing Continues to Expand; Concessions due to COVID-19
In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of... Read More
Amazon Updates; Prime Day Consumer Insights; Pharmacy Launch; Gains Share in Online After Disruptive 2Q
Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More
Amazon Fresh’s Investment in 2021; Alibaba’s Singles Day Record; Consumers Save During the Pandemic
The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More
Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing
As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More
Delivery and Pickup Delays; COVID Costs; Expected “Return to Normal” has Worsened
In September, when asked about their most recent online order, anywhere from a third to 44% of consumers have experienced delays on delivery or pickup times across multiple retailers. When looking at the weighted averages, Target.com performed best, while Wayfair had... Read More
Post-Pandemic Retention, Costco Holds Off on BOPIS, Holiday Promotional Plans
We recently surveyed 1,386 general merchandise consumers across seven key online retailers to determine how these retailers are performing, which ones are leading and lagging on different dimensions, and to what degree consumers think they’ll use these eCommerce sites post-pandemic.... Read More
Target’s Flexible Fulfillment; Lowe’s Digital Investments; Staffing for Amazon Supply Chain
According to our recent Target.com research, early supplier feedback has been positive on the addition of fresh and frozen items for Pickup and Drive Up, and Target seems committed to expanding this offering so that all stores are carrying fresh... Read More
Back-To-School; Post Office Raises Rates; eCom Market Booming in the US
According to an analysis from Stackline, online growth across Amazon, Walmart and Target has decelerated in back to school categories year-to-date. Both Walmart and Target had discussed back-to-school sales across digital and store formats during their earnings calls this week,... Read More
Bankruptcies; Instagram Checkout and Retailers; Online Grocery Demand
Last month's bankruptcy filing by Tuesday Morning follows a number of retail and brand bankruptcies that we have been tracking since the start of the COVID-19 crisis, including Pier 1 Imports, J.C. Penney, and others. These retailers were pushed over the proverbial... Read More
Amazon Media; Social Commerce Update; Material Acceleration in eCommerce Growth
Amazon’s advertising business grew 44 % during 1Q (ending March 2020), up from 41% during the prior quarter. In our research, 1P manufacturers on average were increasing the amount of spend with Amazon’s paid search advertising units (AMS), citing continued... Read More
