Getting More for Your Retail Media Spend at Target

Thought Leader Webinar Featuring Harvest Group

One of Target’s top priorities this year is deepening digital engagement with guests. Target Circle was introduced in 2019, and since then, the user base has doubled and is still growing, with over 100 million shoppers now using the platform. Target’s retail media network “Roundel” has also grown 60% in the last two years. Our research shows Target plans to accelerate digital personalization through both Circle and Roundel in 2023, aiming to provide guests with more tailored / relevant experiences.

Join CRC and special guest Harvest Group on Tuesday, April 4 at 12:00 pm ET for our latest Thought Leader Webinar: Getting More for Your Retail Media Spend at Target.

During this session, Mark Stamps, Harvest Group’s Vice President of Digital Commerce, will discuss creative ways to optimize your ad spend at Target.

Other discussion topics include:

• Getting “credit” for your ad spend: implications of Target’s recent policy changes on Roundel budgets
• Updates to Criteo and Citrus Ads and differences between the two

Now in its fifth year, CRC’s Thought Leader Webinar Series is a curated collection of webinars & fireside chats highlighting a variety of omnichannel and retail service providers. From industry intelligence and insights to essential content and best practices, we offer exclusive data to help teams address tactical topics and real-time challenges.​​

About the Presenters

Mark Stamps
Vice President of Digital Commerce
Harvest Group

Mark Stamps is the Vice President of Digital Commerce at Harvest Group – a leading omni-channel agency that provides full-service management teams & consulting services for consumer-packaged goods companies at the world’s largest retailers. At Harvest Group, Mark leads the development and deployment of digital capabilities and strategies that are leveraged by top brands representing over $6 Billion in retail sales. Mark began his retail experience by leading merchandising systems development for Walmart and Sam’s Club before launching his career into CPG by joining Procter & Gamble. For P&G, Mark led multiple retail sales teams across a variety of product categories and ended up managing P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also led large retail sales teams for Mars-Wrigley Confectionery and Philips Personal Health brands.

About Harvest Group
Harvest Group is the trusted omni-channel partner for CPG brands looking to grow their business at Walmart, Walmart.com, Sam’s Club, Kroger, Target, Amazon and Costco.

Harvest Group’s multi-functional team of retail experts leverages proprietary systems and technology to help clients unlock insights and deliver growth. Harvest Group offers a connected commerce solution where we provide account management, digital content management, retail media management, and replenishment services.

Ben Metzger
Executive Director, Traditional Retail Council 
Cleveland Research Company

Ben is the Executive Director of Cleveland Research Company’s Traditional Retail Council. He is focused on gathering insights, identifying inflections and providing actionable conclusions for suppliers across the mass, club, grocery and dollar channels. Ben was a former intern on CRC’s Consumer Team before joining the firm full-time. Ben holds two Bachelor’s Degrees in Finance and Economics and graduated Summa Cum Laude from Miami University.