Tag: Prime Day Back To CRC Insights

Amazon Prime Day

Prime Day Membership Bump, Hybrid Selling Model, & Post-Pandemic Grocery Shopping

  Our research suggests an uptick in interest among brands to pursue the hybrid model on Amazon. This means brands would maintain their 1P retail relationship with Amazon’s retail team while also offering assortment on the 3P marketplace, either via... Read More

eCommerce Research Reports

Prime Day Recap; Recent eCommerce Conferences; Target Promotional Activity

  Amazon released a Prime Day statement on in the form of an eCommerce research report. The statement detailed the sales of small business products from the two-week "Spend $10, Get $10" promotion leading up to Prime Day, which was... Read More

Amazon Prime Day

Amazon Invests in Rx & Prime Day Inventory; Price Increases to Continue in 2021

  Amazon is looking to expand within the U.S. pharmacy and virtual care markets. Our research indicates the company’s current priority within that space is to have their digital capabilities fully vetted prior to partnering/buying brick and mortar assets. We... Read More

amazon in-garage

Amazon & Instacart: DSP Investment, Ad Spend, and Product Page Advancements

Amazon DSP (Demand Side Platform) is an important component of brands’ Amazon Advertising strategy due to the prevalence throughout the consumer’s path to purchase, as well as Amazon’s growing influence in areas outside the shopping site, such as Twitch and... Read More

amazon in-garage

Amazon 1Q Results; In-Garage Delivery Expands; Sales in Canada Decline

Outside of its physical stores segment, which is driven by Whole Foods, Amazon delivered steady to accelerating growth rates in all of its business segments, with both N. America and International markets performing well. These results are even more impressive... Read More

Amazon Updates; Prime Day, Pharmacy Launch; 2Q Share Gains

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans

Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation... Read More

Prime Day; Amazon’s Partnerships with Kohl’s and Toys R Us; eCommerce Growth Forecasts

We expect the holiday shopping season to kickoff early this year, as Prime Day is expected to run in mid-October and Amazon’s competitors are following suit with holiday-type promotions planned to start earlier than normal (Home Depot the most recent... Read More

Amazon Ad Teams, 3P Pricing, Prime Day

Brands Increasingly Using External Resources to Manage Amazon Advertising Feedback from our recent Teams Benchmark indicates that brands are increasingly using external resources to manage their marketing on Amazon, with 54% of respondents indicating that a third party manages Amazon... Read More

Prime Day, EU Investigates Amazon for Antitrust, AVS Benchmark

Amazon’s Prime Day Showed Y/Y Increases in Duration, Items Sold, and Competition Amazon announced that over 175 million items were purchased during this week’s Prime Day event (up from 100mm+ last year), surpassing Black Friday and Cyber Monday’s combined 2018 sales.... Read More

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