Tag: Prime Day Back To CRC Insights

Amazon Updates; Prime Day Consumer Insights; Pharmacy Launch; Gains Share in Online After Disruptive 2Q

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans

Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation... Read More

Prime Day; Amazon’s Partnerships with Kohl’s and Toys R Us; eCommerce Growth Forecasts

We expect the holiday shopping season to kickoff early this year, as Prime Day is expected to run in mid-October and Amazon’s competitors are following suit with holiday-type promotions planned to start earlier than normal (Home Depot the most recent... Read More

Amazon Ad Teams, 3P Pricing, Prime Day

Brands Increasingly Using External Resources to Manage Amazon Advertising Feedback from our recent Teams Benchmark indicates that brands are increasingly using external resources to manage their marketing on Amazon, with 54% of respondents indicating that a third party manages Amazon... Read More

Prime Day, EU Investigates Amazon for Antitrust, AVS Benchmark

Amazon’s Prime Day Showed Y/Y Increases in Duration, Items Sold, and Competition Amazon announced that over 175 million items were purchased during this week’s Prime Day event (up from 100mm+ last year), surpassing Black Friday and Cyber Monday’s combined 2018 sales.... Read More

Retailers Plan Deals to Compete with Prime Day

Analytics Teams; Prime Day Competition; eBay and Alibaba

eCommerce Team Benchmark Shows Brands Increasingly Leveraging AnalyticsOur research shows analytics can be one of the most important tools for building a successful eCommerce strategy, but oftentimes this area has lacked resources as it can be difficult to lay out... Read More

Product Launches on Amazon, Investing in Influencers, Prime Day 2019

Born to Run Aids New Product Launches Amazon’s product launch program called Born to Run continues to be highlighted as a positive program amongst our council members. While Amazon does retain the right to return unsold inventory, most manufacturers are... Read More

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