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Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark

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60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are planning on participating in Amazon's Prime Day-like event this Fall with another 30-35% still evaluating the opportunity. Given this event…

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Prime Day Perspective, Amazon Brand Registry, & Macro Outlook

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Prime Day Performance Appears to Have Exceeded Expectations: Based on our conversations with brands over the last week, Prime Day looked to perform above expectations for the majority of vendors. Some of the outperformance seemed to be due to more modest expectations going into the multiday event as there was…

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Prime Day investments, Amazon’s fall promotional event, B&M foot traffic

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Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan to spend less on Prime day in 2022 than in 2021. Conversely, a net 45% of General Merchandise brands plan…

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Prime Day Membership Bump, Hybrid Selling Model, & Post-Pandemic Grocery Shopping

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  Our research suggests an uptick in interest among brands to pursue the hybrid model on Amazon. This means brands would maintain their 1P retail relationship with Amazon’s retail team while also offering assortment on the 3P marketplace, either via the brand itself or through a partnership with another 3P…

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eCommerce Research Reports

Prime Day Recap; Recent eCommerce Conferences; Target Promotional Activity

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  Amazon released a Prime Day statement on in the form of an eCommerce research report. The statement detailed the sales of small business products from the two-week "Spend $10, Get $10" promotion leading up to Prime Day, which was up 100%+ vs. the last Prime Day. Additionally, customers purchased more than…

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Amazon Invests in Rx & Prime Day Inventory; Price Increases to Continue in 2021

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  Amazon is looking to expand within the U.S. pharmacy and virtual care markets. Our research indicates the company’s current priority within that space is to have their digital capabilities fully vetted prior to partnering/buying brick and mortar assets. We believe a central part of Amazon’s pharmacy strategy is Amazon…

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Amazon & Instacart: DSP Investment, Ad Spend, and Product Page Advancements

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Amazon DSP (Demand Side Platform) is an important component of brands’ Amazon Advertising strategy due to the prevalence throughout the consumer’s path to purchase, as well as Amazon’s growing influence in areas outside the shopping site, such as Twitch and Fire TV.  According to our benchmark, 75% of all brands…

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Amazon 1Q Results; In-Garage Delivery Expands; Sales in Canada Decline

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Outside of its physical stores segment, which is driven by Whole Foods, Amazon delivered steady to accelerating growth rates in all of its business segments, with both N. America and International markets performing well. These results are even more impressive considering 4Q20 benefited from Prime Day falling in the quarter,…

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Amazon Updates; Prime Day, Pharmacy Launch; 2Q Share Gains

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Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping holiday period and its device sales performed particularly well.  However,…

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