Tag: Online Grocery Back To CRC Insights

Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing

As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More

Direct Import Program; Walmart+ Launch; Increasing Budget for Amazon Paid Search

We estimate Amazon’s GMV growth rate nearly doubled in 2Q20 as pandemic-driven buying behavior increasingly shifted online. We expect this trend to continue, forecasting 37% and 40% growth in 3Q and 4Q respectively. With massive growth comes fulfillment challenges and ordering and... Read More

“Overstocked” Items at Amazon; CVS Media Platform; Retention Expectations

Since July, weighted average inventory amounts at Amazon have remained in normal ranges, although some manufacturers are seeing changes to inventory on certain ASINs (Amazon increasing inventory on high volume ASINs, decreasing on low volume, especially as it preps for... Read More

Consumers Returning to Stores; Walmart’s Special Bonuses; ’21 Growth on Amazon

Our consumer research suggests delivery to home has continued to decline for the past month for groceries but has remained relatively consistent for general merchandise purchases. For groceries, the peak appears to have occurred in May with 31% of consumers... Read More

Bankruptcies on the Rise

Bankruptcies; Instagram Checkout and Retailers; Online Grocery Demand

Last month's bankruptcy filing by Tuesday Morning follows a number of retail and brand bankruptcies that we have been tracking since the start of the COVID-19 crisis, including Pier 1 Imports, J.C. Penney, and others. These retailers were pushed over the proverbial... Read More

Consumer Survey Highlights Continued eCommerce Share Growth

eCommerce Share, Target Digital up 275%, Walmart.com and Online Grocery Growth

Feedback from our most recent COVID-19 consumer survey indicates shoppers continue to migrate online due to the ongoing crisis. Within general merchandise, eCommerce share accelerated by 5 points since our last survey (now at 55%), with 58% expecting to purchase... Read More

Dropshipping, Kroger Online, YouTube

Dropshipping Capability Growth In our 2019 supply chain benchmark, 56% of manufacturers we polled indicated they currently have dropship capability, an increase from 40% from last year’s benchmark. Hardline manufacturers tend to outpace CPG companies with this capability as CPG... Read More

Social Commerce, Free Fresh, Amazon Growth

Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year.... Read More

Advertising Teams, Delivery, MAP Policies

eCommerce Team Benchmark Suggests More Manufacturers Working with External Partners to Execute Amazon Advertising Advertising is increasingly getting delegated to external partners according to our benchmark results this year. Only 34% of survey respondents reported managing Amazon advertising in-house (vs.... Read More

Bezos Letter Highlights; 50 New Amazon Tools; Walmart Leading Online Grocery

Source: Amazon.com Bezos Shareholder Letter Highlights 3P Strength Jeff Bezos released his annual shareholder letter today, which aimed at highlighting just how big of a positive impact the company has had on small business, employees, and advancing the economy.  The letter... Read More

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