Tag: Online Grocery Back To CRC Insights
Shifting Digital Preferences; Online Grocery Forecasts; Kroger + Instacart Partnership
Throughout the pandemic, consumers’ preferences for purchasing groceries in-store vs. online have ebbed and flowed. In our most recent round of work, we found yet another reversion away from stores with 35% of consumers saying they did the majority of... Read More
Lowe’s Mimicking Store Structure; Bezos is Gone at Amazon; Millennials Still Love to Shop Online
Our work suggests Lowe’s is working to rearrange its organizational structure to more closely match other big box retailers like Walmart, Target, and Home Depot. Contrary to in the past, online and brick & mortar merchants seem to be aligned... Read More
Boomers and Online Grocery; Amazon’s New Private Label Brand; Prime Members’ Flexible Fulfillment
Our generational consumer study shows COVID-19 drove online grocery adoption for all generations, but most notably for Boomers as 58% of these shoppers reported that they started to shop for groceries online sometime between March and December of 2020 (compared... Read More
Latest Consumer Insights; Chewy’s 4Q Results; 1Q Amazon Sales Growth
In our recent consumer study comparing seven key online retailers for general merchandise, the majority of consumers reported plans to use the sites for a similar amount of purchases a year from now, with a net 33% expecting to use... Read More
Online Grocery Convenience; Amazon Apparel; Retail Memberships
Based on our recent survey, convenience and saving time were the top two reasons cited by consumers for why they buy groceries online, which aligns with the results of our 2020 survey as well. These are characteristics that should be... Read More
Walmart Digital Initiatives, Yahoo! Shops, Online Grocery Price Improvements
Walmart has several digital initiatives in place including a push for a more positive Walmart+ experience score, improving pick-up and Walmart Connect capabilities, and growing delivery. Priorities for Walmart Connect include growing offerings, introducing in-store experiences and unifying paid search... Read More
Amazon Order Variability; Amazon Fresh UK; Online Grocery Growth
Despite positive reception to online grocery growth, businesses are frustrated with Amazon’s algorithmic ordering patterns because of demand planning and inventory management. 79% of brands report inaccurate forecasting from Amazon and 95% reported week-to-week ordering variability. Due to this, 71% of... Read More
Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing
As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More
Direct Import Program; Walmart+ Launch; Increasing Budget for Amazon Paid Search
We estimate Amazon’s GMV growth rate nearly doubled in 2Q20 as pandemic-driven buying behavior increasingly shifted online. We expect this trend to continue, forecasting 37% and 40% growth in 3Q and 4Q respectively. With massive growth comes fulfillment challenges and ordering and... Read More
“Overstocked” Items at Amazon; CVS Media Platform; Retention Expectations
Since July, weighted average inventory amounts at Amazon have remained in normal ranges, although some manufacturers are seeing changes to inventory on certain ASINs (Amazon increasing inventory on high volume ASINs, decreasing on low volume, especially as it preps for... Read More
