Tag: Kroger Back To CRC Insights
Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans
Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation... Read More
WFH Expectations; Lowe’s Supply Chain Improvements; Kroger Looks to Expand
Consumer expectations for returning to the office have worsened according to our latest consumer study results, with 51% of workers expecting to go in for work in the month of October compared to ~70% in our July study. This aligns with... Read More
Dropshipping, Kroger Online, YouTube
Dropshipping Capability Growth In our 2019 supply chain benchmark, 56% of manufacturers we polled indicated they currently have dropship capability, an increase from 40% from last year’s benchmark. Hardline manufacturers tend to outpace CPG companies with this capability as CPG... Read More
