2022-0602 Hero Image Digital Marketing

Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic

Uncategorized

Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge within Amazon Advertising since the start of 2022. For General…

Read More
E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

Uncategorized

How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest…

Read More
Digital Fulfillment

Digital Fulfillment: The Key Questions Your Organization Should Be Asking

Uncategorized

Brands are facing continued transportation and shipping costs pressures, with benchmarking data from CRC’s Traditional Retail Council suggesting it's the top cost pressure for brands, above labor, commodities, packaging, and more. Retailers are feeling these same transportation and shipping cost pressures, which has resulted in more vendor drop ship requests…

Read More
Instacart Kroger Partnership

Shifting Digital Preferences; Online Grocery Forecasts; Kroger + Instacart Partnership

Uncategorized

Throughout the pandemic, consumers’ preferences for purchasing groceries in-store vs. online have ebbed and flowed. In our most recent round of work, we found yet another reversion away from stores with 35% of consumers saying they did the majority of their grocery shopping online. This is a step up compared…

Read More