Tag: Instacart Back To CRC Insights

Digital Fulfillment

Digital Fulfillment: The Key Questions Your Organization Should Be Asking

Brands are facing continued transportation and shipping costs pressures, with benchmarking data from CRC’s Traditional Retail Council suggesting it's the top cost pressure for brands, above labor, commodities, packaging, and more. Retailers are feeling these same transportation and shipping cost... Read More

Instacart Kroger Partnership

Shifting Digital Preferences; Online Grocery Forecasts; Kroger + Instacart Partnership

Throughout the pandemic, consumers’ preferences for purchasing groceries in-store vs. online have ebbed and flowed. In our most recent round of work, we found yet another reversion away from stores with 35% of consumers saying they did the majority of... Read More

eCommerce Brand Implications

eCommerce Brand Implications: Macro, Consumer, and Retail

Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer... Read More

ios 14 privacy changes

Instacart: Sales Growth and International Expansion; iOS 14 Privacy Changes

  Instacart has emerged from 2020 as one of the top priority online grocery accounts for branded manufacturers. Our research suggests 1Q sales growth with Instacart was very strong, while 2Q sales growth has decelerated significantly due to much tougher... Read More

Walmart Digital Initiatives

Walmart Digital Initiatives, Yahoo! Shops, Online Grocery Price Improvements

Walmart has several digital initiatives in place including a push for a more positive Walmart+ experience score, improving pick-up and Walmart Connect capabilities, and growing delivery. Priorities for Walmart Connect include growing offerings, introducing in-store experiences and unifying paid search... Read More

Amazon Fresh B&M

Amazon Vendor Negotiations; Costco Tests Curbside Pickup; Consumer Buying Behavior in Flux

Over the last several years, many manufacturers have increased spend requests during their Annual Vendor Negotiations (AVNs). In our latest benchmark study, Amazon appears most focused on asking manufacturers to spend more on co-op, merchandising programs, and its SAS resource.... Read More

Amazon Updates; Prime Day, Pharmacy Launch; 2Q Share Gains

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Amazon Fresh Investment; Alibaba Sets Record; Pandemic Savings for Consumers

The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More

Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing

As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More

Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans

Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation... Read More

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