Back-to-School Insights & Instacart Updates
Amazon, Target, Dollar Stores, & Walmart are viewed as winners this BTS season: This week CRC's Traditional Retail Council hosted a webinar on current back-to-school trends as we head into the heavy promotional season. The team unpacked the most important macro/consumer trends, back-to-school forecasts, early holiday projections, and key focus…
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E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping
How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest…
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Amazon Price Increases & Instacart Consumer Insights Portal
Pricing action does not look to be enough to fully offset input cost inflation for majority of brands: In our latest benchmark we have found that Amazon price increases have not fully covered input cost inflation for brands, resulting in margin compression for 58% of brands surveyed. Given the significant increase…
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CRC’s 2022 eCommerce Summit; Instacart Update; Inflation
Jet set to sunny San Diego for the 10th annual show:We’re excited to return in-person for CRC's 2022 eCommerce Summit in San Diego, CA! The Summit will include a cocktail reception the night of September 14th, followed by a full day of content on September 15th with a networking event…
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Top 5 account priority; Brands forecasting strong growth; B&M store expansion
Amazon Fresh is a top 5 account for 77% of brands: In our latest Amazon Fresh update we found that despite supply chain challenges, the majority of brands are prioritizing Fresh in 2022. Brands are continuing to experience growth on the platform and hope that some of the common executional issues…
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What Suppliers are Spending on Instacart, Walmart, and Amazon Advertising
After meaningfully ramping up Instacart advertising investments in 2021, our research suggests suppliers are planning for much less growth in ad spend in 2022. While brands remain quite pleased with ROAS, many are experiencing challenges in securing incremental funding given the growing competition for advertising dollars and the inability to…
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Digital Fulfillment: The Key Questions Your Organization Should Be Asking
Brands are facing continued transportation and shipping costs pressures, with benchmarking data from CRC’s Traditional Retail Council suggesting it's the top cost pressure for brands, above labor, commodities, packaging, and more. Retailers are feeling these same transportation and shipping cost pressures, which has resulted in more vendor drop ship requests…
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Shifting Digital Preferences; Online Grocery Forecasts; Kroger + Instacart Partnership
Throughout the pandemic, consumers’ preferences for purchasing groceries in-store vs. online have ebbed and flowed. In our most recent round of work, we found yet another reversion away from stores with 35% of consumers saying they did the majority of their grocery shopping online. This is a step up compared…
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eCommerce Brand Implications: Macro, Consumer, and Retail
Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer Factors: Supply shortages have led consumers anywhere and everywhere to…
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