Tag: Instacart Back To CRC Insights

Amazon Updates; Prime Day Consumer Insights; Pharmacy Launch; Gains Share in Online After Disruptive 2Q

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Amazon Fresh’s Investment in 2021; Alibaba’s Singles Day Record; Consumers Save During the Pandemic

The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More

Retailer Paid Search; Whole Foods Expands Grocery Pickup; Commerce Marketing

As eCommerce gains prominence, manufacturers continue to be drawn to paid search advertising activations across different customers. 71% of respondents polled during our Summit indicated they spend 75% or more of their ad budget on Amazon within paid search activations.... Read More

Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans

Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation... Read More

Direct Import Program; Walmart+ Launch; Increasing Budget for Amazon Paid Search

We estimate Amazon’s GMV growth rate nearly doubled in 2Q20 as pandemic-driven buying behavior increasingly shifted online. We expect this trend to continue, forecasting 37% and 40% growth in 3Q and 4Q respectively. With massive growth comes fulfillment challenges and ordering and... Read More

eCommerce Growth; Bezos’ Testimony; eBay and Shopify 2Q Results

According to our interview with Michael Lagoni, Founder and CEO of Stackline, eCommerce growth has normalized around 60-70% year over year for the past several months. This is down from 80-90% growth in March and April, but is well above... Read More

Instacart’s National Reporting; New Amazon Warehouse Rules; Return to Normal

In our most recent research, Instacart has been called out as offering a range of good activations including search advertising, national coupons, and free shipping programs. The one downside to participating in these programs is that Instacart only reports the... Read More

Consumers’ Reacting to COVID-19 with More Online Shopping

Shift to Online; Ad Revenues Falling; Amazon Winning Share

Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%, making 49% of their purchases online over the... Read More

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