Tag: Instacart Back To CRC Insights

Amazon Hero Image; Two Amazon Packages

Amazon Price Increases & Instacart Consumer Insights Portal

Pricing action does not look to be enough to fully offset input cost inflation for majority of brands: In our latest benchmark we have found that Amazon price increases have not fully covered input cost inflation for brands, resulting in margin... Read More

How other brands fund Instacart investments

CRC’s 2022 eCommerce Summit; Instacart Update; Inflation

Jet set to sunny San Diego for the 10th annual show:We’re excited to return in-person for CRC's 2022 eCommerce Summit in San Diego, CA! The Summit will include a cocktail reception the night of September 14th, followed by a full... Read More

Amazon Fresh B&M Retail

Top 5 account priority; Brands forecasting strong growth; B&M store expansion

Amazon Fresh is a top 5 account for 77% of brands: In our latest Amazon Fresh update we found that despite supply chain challenges, the majority of brands are prioritizing Fresh in 2022. Brands are continuing to experience growth on the... Read More

Instacart advertising

What Suppliers are Spending on Instacart, Walmart, and Amazon Advertising

After meaningfully ramping up Instacart advertising investments in 2021, our research suggests suppliers are planning for much less growth in ad spend in 2022. While brands remain quite pleased with ROAS, many are experiencing challenges in securing incremental funding given... Read More

Digital Fulfillment

Digital Fulfillment: The Key Questions Your Organization Should Be Asking

Brands are facing continued transportation and shipping costs pressures, with benchmarking data from CRC’s Traditional Retail Council suggesting it's the top cost pressure for brands, above labor, commodities, packaging, and more. Retailers are feeling these same transportation and shipping cost... Read More

Instacart Kroger Partnership

Shifting Digital Preferences; Online Grocery Forecasts; Kroger + Instacart Partnership

Throughout the pandemic, consumers’ preferences for purchasing groceries in-store vs. online have ebbed and flowed. In our most recent round of work, we found yet another reversion away from stores with 35% of consumers saying they did the majority of... Read More

eCommerce Brand Implications

eCommerce Brand Implications: Macro, Consumer, and Retail

Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer... Read More

ios 14 privacy changes

Instacart: Sales Growth and International Expansion; iOS 14 Privacy Changes

  Instacart has emerged from 2020 as one of the top priority online grocery accounts for branded manufacturers. Our research suggests 1Q sales growth with Instacart was very strong, while 2Q sales growth has decelerated significantly due to much tougher... Read More

Walmart Digital Initiatives

Walmart Digital Initiatives, Yahoo! Shops, Online Grocery Price Improvements

Walmart has several digital initiatives in place including a push for a more positive Walmart+ experience score, improving pick-up and Walmart Connect capabilities, and growing delivery. Priorities for Walmart Connect include growing offerings, introducing in-store experiences and unifying paid search... Read More

Amazon Fresh B&M

Amazon Vendor Negotiations; Costco Tests Curbside Pickup; Consumer Buying Behavior in Flux

Over the last several years, many manufacturers have increased spend requests during their Annual Vendor Negotiations (AVNs). In our latest benchmark study, Amazon appears most focused on asking manufacturers to spend more on co-op, merchandising programs, and its SAS resource.... Read More

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