Shift to Online; Ad Revenues Falling; Amazon Winning Share
Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%, making 49% of their purchases online over the next 30 days (vs. 41% over the last 30 days).…
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SIOC Update, One Tap Reviews, Amazon Advertising
Several members of our eCommerce Council emailed us recently asking if we had heard of Amazon updating the SIOC requirements. Our understanding is that most members with non-sortable products have received communication from Amazon indicating the specs that determine if an item is “eligible for the chargeback” are moving from…
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Amazon’s Growth, YouTube and Instagram, FC Investments
Amazon’s 4Q19 results came in very strong, with 1P sales growing 15% Y/Y (vs. 22% last quarter) and 3P sales reaching 30% Y/Y (vs. 27% last quarter). This translates to an estimated $12B in gross merchandise value in N. America on a Y/Y basis. Much of what is driving this…
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Amazon’s Future, Government Counterfeit Recommendations, Amazon Earnings
In our recent eCommerce Forecasts report we looked into Amazon over the next several years and saw several key changes occurring for the eTailer. The most notable is likely the continued shift towards 3P sales, which, as we noted previously, will likely account for nearly 70% of GMV in 2024.…
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Amazon Price Matching; Holiday Growth; Private Label Shoppers
Our research indicates that Amazon appears to have gotten more sophisticated with its price matching algorithms, with manufacturers now seeing Amazon match offers that historically had not been captured. Examples we have seen include matching gift card promotions at Target, matching smaller retailers such as Menards or Walgreens, matching in…
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Social Commerce, Free Fresh, Amazon Growth
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year. This is consistent with growth in overall social media usage…
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Commerce Marketing, Amazon Pickup, 3Q Results
Commerce Marketing Amazon is an important destination for shoppers along each point in the path to purchase, and a strong presence on Amazon can yield positive results across channels, both digital and physical. As a result, manufacturers have evolved their funding of Amazon Advertising over time. Our commerce marketing teams…
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Global Vendor Managers, Walmart.com Discounts, Amazon Posts
Global Vendor Managers Amazon is approaching some manufacturers about investing in a global vendor manager. Amazon has historically had this offering, and it was primarily focused around expanding assortment, which may or may not make sense given the market. However, the program is now being positioned as a way to…
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Omnichannel, Google Shopping, Brand Generations
Amazon and Walmart.com Shoppers Use Both Digital and In-Store Resources for Research Stores remain an integral part of the product research process as well as a shopping destination for both Amazon and Walmart.com shoppers, especially when it comes to the consumables and home improvement categories. Over 50% of both cohorts…
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