Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic
Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge within Amazon Advertising since the start of 2022. For General…
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Amazon shortage deductions, Amazon’s DSP, Truckload cost inflation
Some brands having more success with Amazon chargebacks:In our LiveCast yesterday we polled our community and found 53% of brands are successful in receiving 50% or greater of Amazon deductions credited back. This is a slight improvement compared to the 46% of brands which indicated a 50% or better success…
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Amazon Live & OTT Tests Expanding; eCom Agency Partners; Chewy 4Q21 Results
Amazon Live & OTT Tests Expanding: This week we released our latest update on Amazon Advertising. In our research we found that Amazon Live videos appear to be getting more adoption and investment. These shoppable livestreams have gained traction throughout the holiday season and Amazon’s competitors like Walmart have been moving…
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Retail Media – Current Investments & Funding; External Partners
83% of brands are investing in retail media on Walmart.com: Over the last 2 years, we have seen a proliferation in retail media platforms as many large retailers have invested significantly to capture the higher growth, above-average profitability, and captive consumer base that come from these platforms. As there are…
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Growth Trends & Outlook; Profitability; Advertising
In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth in 2022 as in 2021: In our research we have found…
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Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising
30% growth in Amazon teams in 2021; Headcount growth expected to slow in 2022 Our benchmarking data suggests 2021 was another big year for building the Amazon team, along with 2020. On average, Amazon teams currently consist of 4.6 dedicated individuals compared to 3.6 last year, with 96% of surveyed…
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Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model
Holiday Growth Trends – brands experiencing choppy holiday season Our research suggests Amazon vendors saw better-than-expected sales performance in October, while November seemed to come in in-line to slightly below expectations due to more muted T5 performance vs. prior years, suggesting Amazon’s extended promotional period was effective in pulling forward…
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Amazon Advertising and Walmart Connect Revenue; Shipt Partners with CitrusAd
Amazon’s “other” segment which is made up of predominately advertising revenue grew 87.5% Y/Y in 2Q21 vs. 76.8% in 1Q21. The increase in revenue growth was driven largely by continued acceleration in the ads business. Amazon continues to innovate in the media business, launching over 40 new features and self-service…
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Amazon Media; Social Commerce Update; Material Acceleration in eCommerce Growth
Amazon’s advertising business grew 44 % during 1Q (ending March 2020), up from 41% during the prior quarter. In our research, 1P manufacturers on average were increasing the amount of spend with Amazon’s paid search advertising units (AMS), citing continued positive ROI’s and the reduction in other promotional vehicles like…
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