Tag: Amazon Advertising Back To CRC Insights

Amazon Ad Teams, 3P Pricing, Prime Day

Brands Increasingly Using External Resources to Manage Amazon Advertising Feedback from our recent Teams Benchmark indicates that brands are increasingly using external resources to manage their marketing on Amazon, with 54% of respondents indicating that a third party manages Amazon... Read More

Advertising Teams, Delivery, MAP Policies

eCommerce Team Benchmark Suggests More Manufacturers Working with External Partners to Execute Amazon Advertising Advertising is increasingly getting delegated to external partners according to our benchmark results this year. Only 34% of survey respondents reported managing Amazon advertising in-house (vs.... Read More

Amazon DSP and Video Ads, HD Delivery, AVNs

Amazon Expanding Advertising through DSP and Mobile Video Ads Our research indicates that Amazon’s DSP offering appears to be seeing more interest from brands as Amazon improves customer service and invests in a larger sales force for the service. Amazon... Read More

Amazon Struggles in Industrial Distribution, AMS Video Ads on Mobile, Amazon Advertising Sees Highest ROIs

Amazon Business Not Necessarily Disrupting Industrial Distributors Our recent research into the industrial distributor market shows limited penetration by Amazon to this point, particularly as it relates to large players such as WW Grainger and Fastenal. The business that Amazon... Read More

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