Tag: Amazon Advertising Back To CRC Insights

2022-0602 Hero Image Digital Marketing

Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic

Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge... Read More

Amazon shortage deductions, Amazon's DSP, Truckload cost inflation

Amazon shortage deductions, Amazon’s DSP, Truckload cost inflation

Some brands having more success with Amazon chargebacks:In our LiveCast yesterday we polled our community and found 53% of brands are successful in receiving 50% or greater of Amazon deductions credited back. This is a slight improvement compared to the... Read More

Amazon Live & OTT Tests Expanding

Amazon Live & OTT Tests Expanding; eCom Agency Partners; Chewy 4Q21 Results

Amazon Live & OTT Tests Expanding: This week we released our latest update on Amazon Advertising. In our research we found that Amazon Live videos appear to be getting more adoption and investment. These shoppable livestreams have gained traction throughout the... Read More

Amazon Media & Advertising

Retail Media – Current Investments & Funding; External Partners

83% of brands are investing in retail media on Walmart.com: Over the last 2 years, we have seen a proliferation in retail media platforms as many large retailers have invested significantly to capture the higher growth, above-average profitability, and captive... Read More

Amazon Advertising

Growth Trends & Outlook; Profitability; Advertising

In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth... Read More

Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising

Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising

30% growth in Amazon teams in 2021; Headcount growth expected to slow in 2022 Our benchmarking data suggests 2021 was another big year for building the Amazon team, along with 2020. On average, Amazon teams currently consist of 4.6 dedicated... Read More

Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model

Holiday Growth Trends, 2022 Advertising Plans, Hybrid Model

Holiday Growth Trends – brands experiencing choppy holiday season Our research suggests Amazon vendors saw better-than-expected sales performance in October, while November seemed to come in in-line to slightly below expectations due to more muted T5 performance vs. prior years,... Read More

Walmart Connect

Amazon Advertising and Walmart Connect Revenue; Shipt Partners with CitrusAd

Amazon’s “other” segment which is made up of predominately advertising revenue grew 87.5% Y/Y in 2Q21 vs. 76.8% in 1Q21. The increase in revenue growth was driven largely by continued acceleration in the ads business. Amazon continues to innovate in... Read More

Facebook makes progress on social commerce

Amazon Media; Social Commerce Update; Material Acceleration in eCommerce Growth

Amazon’s advertising business grew 44 % during 1Q (ending March 2020), up from 41% during the prior quarter. In our research, 1P manufacturers on average were increasing the amount of spend with Amazon’s paid search advertising units (AMS), citing continued... Read More

Amazon Introducing One Tap Ratings

SIOC Update, One Tap Reviews, Amazon Advertising

Several members of our eCommerce Council emailed us recently asking if we had heard of Amazon updating the SIOC requirements. Our understanding is that most members with non-sortable products have received communication from Amazon indicating the specs that determine if... Read More

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