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2022-0602 Hero Image Digital Marketing

Amazon Advertising Challenges; Amazon Store & Posts; Retail Foot Traffic

Increased cost to advertising on Amazon is top challenge for brands year-to-date: In our 2022 Amazon Advertising benchmark we found that over half of General Merchandise and Food & CPG brands reported that CPC/CPM increases have been the biggest challenge... Read More

Estimates for pure play, last mile provider, & omnichannel accounts

For this week’s edition of 3 Things, we are diving into our eCommerce Retailer Forecasts. Our forecasts can be paired with our recent 2022 eCommerce Performance Benchmark which explores brands’ expectations for eCommerce growth, penetration, mix of business and margin.... Read More

eCommerce Highlights from Pure Play, Mass & Home Improvement Quarterly Results

Pure Play, Mass & Home Improvement Quarterly Results

Our latest Pure Play highlights from 3Q21 featuring insights on Shopify, Amazon, eBay, Wayfair & more. Shopify had strong growth of 35% this quarter on top of 109% growth in 2020, although revenue and margins were still below expectations due... Read More

Holiday 2021

A Sneak Peek at Holiday 2021 for eCommerce Professionals

It seems like every year the holiday season comes around earlier and earlier, and so far, 2021 is no different. Our research from the supplier community suggests this year’s season will be even more elongated due to supply chain challenges... Read More

2Q21 eCommerce Results

eCommerce Highlights from Retailers’ 2Q21 Results

Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to... Read More

Amazon updates

Amazon Updates: Volatile POs; Same-Day Delivery Expands; Price Increases Likely

Many brands saw extremely light purchase orders (POs) from Amazon in May, with the eTailer pointing to tight fulfillment center space ahead of Prime Day. However, our latest supplier benchmark suggests a net 12% of Food & Consumables brands and... Read More

Delivery and Pickup Delays; COVID Costs; Expected “Return to Normal” has Worsened

In September, when asked about their most recent online order, anywhere from a third to 44% of consumers have experienced delays on delivery or pickup times across multiple retailers. When looking at the weighted averages, Target.com performed best, while Wayfair had... Read More

Post-Pandemic Retention, Costco Holds Off on BOPIS, Holiday Promotional Plans

We recently surveyed 1,386 general merchandise consumers across seven key online retailers to determine how these retailers are performing, which ones are leading and lagging on different dimensions, and to what degree consumers think they’ll use these eCommerce sites post-pandemic.... Read More

Back-To-School; Post Office Raises Rates; eCom Market Booming in the US

According to an analysis from Stackline, online growth across Amazon, Walmart and Target has decelerated in back to school categories year-to-date. Both Walmart and Target had discussed back-to-school sales across digital and store formats during their earnings calls this week,... Read More

WFH Expectations; Lowe’s Supply Chain Improvements; Kroger Looks to Expand

Consumer expectations for returning to the office have worsened according to our latest consumer study results, with 51% of workers expecting to go in for work in the month of October compared to ~70% in our July study. This aligns with... Read More

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