Tag: eCommerce for Manufacturers Back To CRC Insights

Amazon Priority Catalogue and Supplier Pack Hierarchy

  Our most recent eCommerce research report overs Amazon’s new Priority Catalog beta (aka “brand lock” or “catalog lock”). The catalogue is a part of an effort to minimize the ability of 3P sellers to disrupt product page content and... Read More

amazon in-garage

Amazon & Instacart: DSP Investment, Ad Spend, and Streamlined Product Pages

Amazon DSP (Demand Side Platform) is an important component of brands’ Amazon Advertising strategy due to the prevalence throughout the consumer’s path to purchase, as well as Amazon’s growing influence in areas outside the shopping site, such as Twitch and... Read More

amazon in-garage

Amazon 1Q Results; In-Garage Delivery; Sales in Canada

Outside of its physical stores segment, which is driven by Whole Foods, Amazon delivered steady to accelerating growth rates in all of its business segments, with both N. America and International markets performing well. These results are even more impressive... Read More

Post-Pandemic Retention, Costco Holds Off on BOPIS, Holiday Promotional Plans

We recently surveyed 1,386 general merchandise consumers across seven key online retailers to determine how these retailers are performing, which ones are leading and lagging on different dimensions, and to what degree consumers think they’ll use these eCommerce sites post-pandemic.... Read More

Consumers Returning to Stores; Walmart’s Special Bonuses; ’21 Growth on Amazon

Our consumer research suggests delivery to home has continued to decline for the past month for groceries but has remained relatively consistent for general merchandise purchases. For groceries, the peak appears to have occurred in May with 31% of consumers... Read More

Instacart’s National Reporting; New Amazon Warehouse Rules; Return to Normal

In our most recent research, Instacart has been called out as offering a range of good activations including search advertising, national coupons, and free shipping programs. The one downside to participating in these programs is that Instacart only reports the... Read More

Digital Activation; Changes to Amazon Seller Profiles; China’s Shopping Holidays

Our most recent report on commerce marketing highlighted steady, but perhaps, slow progress from Amazon’s key omnichannel rivals. In our research, brands are continuing to look for more advanced analytics and activation options across Walmart, Target, and Kroger in particular. While... Read More

Costly eCommerce Growth, COVID-19 Bonus Pay, China Retail Slow to Recover

COVID-19 created an unprecedented shift to eCommerce, representing a significant change in eCommerce acceleration. While many brands have seen tremendous growth since the start of the crisis, eCommerce represents a headwind to profitability for omnichannel retailers. According to our research,... Read More

COVID-19 Amazon Benchmark

Amazon Activations Recovering; Counterfeit Crimes Unit; Highest Outperformance in Two Years

Our research throughout the COVID-19 crisis has suggested manufacturers tended to invest more deeply into AMS so long as they were able to stay in stock. The most recent benchmark suggests that principle remains, as we now see a net... Read More

eCommerce Sales Likely to Reach $1 Trillion in Five Years

$1 Trillion of eCommerce, Hand Payments, Growth Opportunities

eCommerce growth is likely to continue to far outpace overall consumer growth over the next several years, although it will likely moderate to some degree from current levels. More nascent categories like food, CPG, and home improvement are expected to... Read More

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