Tag: eCommerce for Manufacturers Back To CRC Insights
Consumers Returning to Stores; Walmart’s Special Bonuses; ’21 Growth on Amazon
Our consumer research suggests delivery to home has continued to decline for the past month for groceries but has remained relatively consistent for general merchandise purchases. For groceries, the peak appears to have occurred in May with 31% of consumers... Read More
Instacart’s National Reporting; New Amazon Warehouse Rules; Return to Normal
In our most recent research, Instacart has been called out as offering a range of good activations including search advertising, national coupons, and free shipping programs. The one downside to participating in these programs is that Instacart only reports the... Read More
Digital Activation; Changes to Amazon Seller Profiles; China’s Shopping Holidays
Our most recent report on commerce marketing highlighted steady, but perhaps, slow progress from Amazon’s key omnichannel rivals. In our research, brands are continuing to look for more advanced analytics and activation options across Walmart, Target, and Kroger in particular. While... Read More
Costly eCommerce Growth, COVID-19 Bonus Pay, China Retail Slow to Recover
COVID-19 created an unprecedented shift to eCommerce, representing a significant change in eCommerce acceleration. While many brands have seen tremendous growth since the start of the crisis, eCommerce represents a headwind to profitability for omnichannel retailers. According to our research,... Read More
Amazon Activations Recovering; Counterfeit Crimes Unit; Highest Outperformance in Two Years
Our research throughout the COVID-19 crisis has suggested manufacturers tended to invest more deeply into AMS so long as they were able to stay in stock. The most recent benchmark suggests that principle remains, as we now see a net... Read More
$1 Trillion of eCommerce, Hand Payments, Growth Opportunities
eCommerce growth is likely to continue to far outpace overall consumer growth over the next several years, although it will likely moderate to some degree from current levels. More nascent categories like food, CPG, and home improvement are expected to... Read More
