Tag: COVID-19 Back To CRC Insights
Digital Activation; Changes to Amazon Seller Profiles; China’s Shopping Holidays
Our most recent report on commerce marketing highlighted steady, but perhaps, slow progress from Amazon’s key omnichannel rivals. In our research, brands are continuing to look for more advanced analytics and activation options across Walmart, Target, and Kroger in particular. While... Read More
Costly eCommerce Growth, COVID-19 Bonus Pay, China Retail Slow to Recover
COVID-19 created an unprecedented shift to eCommerce, representing a significant change in eCommerce acceleration. While many brands have seen tremendous growth since the start of the crisis, eCommerce represents a headwind to profitability for omnichannel retailers. According to our research,... Read More
Amazon Activations Recovering; Counterfeit Crimes Unit; Highest Outperformance in Two Years
Our research throughout the COVID-19 crisis has suggested manufacturers tended to invest more deeply into AMS so long as they were able to stay in stock. The most recent benchmark suggests that principle remains, as we now see a net... Read More
Rising 2020 Forecasts; Instacart Expands; US Ranks Second for Relief Packages
Forecasting the remainder of the year is challenging considering the duration of the COVID-19 crisis seems to stretch out further each month. In addition, it remains uncertain the degree to which new shoppers now prefer online channels to B&M channels.... Read More
Return to “Normal”; Antitrust Charge in Europe; Income Breakdown
While the COVID-19 crisis will leave us with a “new normal,” we have been gauging when consumers expect to resume behaviors that were considered commonplace prior to the crisis, such as going out to eat and shopping at an indoor... Read More
Government Stimulus, Amazon Shipping, Wayfair up 90%
Feedback from our most recent consumer survey indicates that around 60% of consumers have received a government stimulus check, with an additional 27% expecting to receive one soon. Of those who have received government stimulus, our data indicates that they... Read More
Amazon Shipping Times, Best Buy Online up 250%, eCommerce Share Gains
Our most recent Amazon Vendor Benchmark indicates shipping times are delayed by 2.5-4.6 days on average for manufacturers in the benchmark. Our research suggests this has hurt conversion rates to a degree on Amazon, opening the door for its rivals... Read More
Consumer Routine and Fastest Growing eCommerce Categories
Our most recent consumer study published this week shows 86% of consumers are drastically altering their daily routines (+12 points from earlier in March) and on average expect the crisis as well as their altered shopping behaviors to persist for... Read More
Essential Product Sales, In-Store Shopping Bans, Amazon COVID-19 Cases
The second round of our Amazon manufacturer benchmark indicates that Amazon’s focus the last 10 days has resulted in a widening performance disparity between essential and non-essential categories. This played out with a much wider dispersion in sales in March... Read More
Shift to Online; Ad Revenues Falling; Amazon Winning Share
Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%, making 49% of their purchases online over the... Read More
