Instacart advertising

What Suppliers are Spending on Instacart, Walmart, and Amazon Advertising

Ecommerce

After meaningfully ramping up Instacart advertising investments in 2021, our research suggests suppliers are planning for much less growth in ad spend in 2022. While brands remain quite pleased with ROAS, many are experiencing challenges in securing incremental funding given the growing competition for advertising dollars and the inability to…

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Amazon Inventory

Holiday 2021: Supply Chain Pressures, Rising Demand and Price Increases

Ecommerce

Our recent Consumer Holiday Pulse Survey showed 43% of consumers have already started holiday shopping. A net 57% of those shoppers reported that they started earlier this year vs. last, largely due to supply chain concerns. Most brands are experiencing severe supply chain constraints heading into this holiday season including…

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Amazon Shopper Data

Income Level and Amazon Shoppers: The Consumer Insights You Need to Know

Ecommerce

Our Amazon Shopper Consumer Study suggests high income shoppers rely on eCommerce, and Amazon in particular, much more heavily than low and middle income Amazon shoppers. On average, high income shoppers are doing 57% of their annual purchases online, and 74% of those online purchases are done with Amazon. This…

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Holiday 2021

A Sneak Peek at Holiday 2021 for eCommerce Professionals

Ecommerce

It seems like every year the holiday season comes around earlier and earlier, and so far, 2021 is no different. Our research from the supplier community suggests this year’s season will be even more elongated due to supply chain challenges such as inventory delays and high shipping costs. Our real-time…

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Digital Fulfillment

Digital Fulfillment: The Key Questions Your Organization Should Be Asking

Ecommerce

Brands are facing continued transportation and shipping costs pressures, with benchmarking data from CRC’s Traditional Retail Council suggesting it's the top cost pressure for brands, above labor, commodities, packaging, and more. Retailers are feeling these same transportation and shipping cost pressures, which has resulted in more vendor drop ship requests…

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Instacart Kroger Partnership

Shifting Digital Preferences; Online Grocery Forecasts; Kroger + Instacart Partnership

Ecommerce

Throughout the pandemic, consumers’ preferences for purchasing groceries in-store vs. online have ebbed and flowed. In our most recent round of work, we found yet another reversion away from stores with 35% of consumers saying they did the majority of their grocery shopping online. This is a step up compared…

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Walmart Connect

Amazon Advertising and Walmart Connect Revenue; Shipt Partners with CitrusAd

Ecommerce

Amazon’s “other” segment which is made up of predominately advertising revenue grew 87.5% Y/Y in 2Q21 vs. 76.8% in 1Q21. The increase in revenue growth was driven largely by continued acceleration in the ads business. Amazon continues to innovate in the media business, launching over 40 new features and self-service…

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eCommerce Brand Implications

eCommerce Brand Implications: Macro, Consumer, and Retail

Ecommerce

Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer Factors: Supply shortages have led consumers anywhere and everywhere to…

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2Q21 eCommerce Results

eCommerce Highlights from Retailers’ 2Q21 Results

Ecommerce

Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to remain a top priority, such as retail POS, social partnerships,…

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