Premium A+, Go Grocery, Vendor Negotiations
Amazon has rolled out another form of enhanced A+ content that allows manufacturers to include richer content on their product detail pages. The program, while initially free, is now being presented to vendors in the $500k range to have portfolio-wide access. However, to-date, Amazon has not shared enough data with…
Read More
SIOC Update, One Tap Reviews, Amazon Advertising
Several members of our eCommerce Council emailed us recently asking if we had heard of Amazon updating the SIOC requirements. Our understanding is that most members with non-sortable products have received communication from Amazon indicating the specs that determine if an item is “eligible for the chargeback” are moving from…
Read More
AVN’s, World’s Largest Advertiser, FC Buildout
Despite Amazon looking to be price competitive and offer the best assortment online, it is continuing to seek out the best terms from manufacturers. While each AVN experience is unique, a couple of commonalities stand out this year. First, several manufacturers have indicated Amazon appears more eager to wrap up…
Read More
Amazon’s Growth, YouTube and Instagram, FC Investments
Amazon’s 4Q19 results came in very strong, with 1P sales growing 15% Y/Y (vs. 22% last quarter) and 3P sales reaching 30% Y/Y (vs. 27% last quarter). This translates to an estimated $12B in gross merchandise value in N. America on a Y/Y basis. Much of what is driving this…
Read More
Amazon’s Future, Government Counterfeit Recommendations, Amazon Earnings
In our recent eCommerce Forecasts report we looked into Amazon over the next several years and saw several key changes occurring for the eTailer. The most notable is likely the continued shift towards 3P sales, which, as we noted previously, will likely account for nearly 70% of GMV in 2024.…
Read More
$1 Trillion in eCommerce Growth; Amazon Expands B&M Presence
eCommerce growth is likely to continue to far outpace overall consumer growth over the next several years, although it will likely moderate to some degree from current levels. More nascent categories like food, CPG, and home improvement are expected to help support digital growth over the next five years. This…
Read More
eTailer Advertising, Google’s Latest, Marginal Impact of Ratings
Given the success that Amazon has had with its Amazon Advertising platform, a number of competing eTailers continue to expand their advertising offerings. Most notably, eBay highlighted that in 3Q its Promoted Listings offering grew 120% Y/Y to $103M (by comparison Amazon had ~$3.5B in advertising in 3Q) and Etsy…
Read More
eTailer Feature Improvements, Amazon Europe B&M, Social Commerce
In an effort to better compete with Amazon’s leading marketplace, several pure play eTailers have recently highlighted new features on their marketplaces in an effort to drive improved conversion and improve the customer experience. Many of these match existing offerings on platforms like Amazon including better support for variants on…
Read More
Amazon Price Matching; Holiday Growth; Private Label Shoppers
Our research indicates that Amazon appears to have gotten more sophisticated with its price matching algorithms, with manufacturers now seeing Amazon match offers that historically had not been captured. Examples we have seen include matching gift card promotions at Target, matching smaller retailers such as Menards or Walgreens, matching in…
Read More