Tag: Omnichannel Back To CRC Insights
Amazon Demand Trends; Target’s Same Day Services Up 235%; Q4 Digital Sales
Our research suggests demand trends remain very strong 1Q to-date and brands and Amazon management alike expect elevated demand to continue for the near term at least. In many categories, Amazon appears to be ordering aggressively in 1Q as it works... Read More
Amazon Annual Vendor Negotiations; Costco Tests Curbside; Consumer Buying Behavior Post Vaccine
Over the last several years, many manufacturers have increased spend requests during their Annual Vendor Negotiations (AVNs). In our latest benchmark study, Amazon appears most focused on asking manufacturers to spend more on co-op, merchandising programs, and its SAS resource.... Read More
Omnichannel & Pureplay Collaboration; Commerce Marketing Continues to Expand; Concessions due to COVID-19
In our latest benchmark research on team collaboration, an increasing number of brands are connecting their Amazon teams with their omnichannel teams. This is because emerging omnichannel retailers often model their digital business and strategies after Amazon. About half of... Read More
