Tag: Holiday Shopping Back To CRC Insights
4Q Demand Trends; Walgreens Advertising Group; Staffing for Commerce Marketing
As we continue to gather insights on Turkey 5 performance on Amazon, our research suggests many brands have experienced a slight moderation in sales growth in November and early December compared to prior trends. This moderation is likely driven at... Read More
Delivery and Pickup Delays; COVID Costs; Expected “Return to Normal” has Worsened
In September, when asked about their most recent online order, anywhere from a third to 44% of consumers have experienced delays on delivery or pickup times across multiple retailers. When looking at the weighted averages, Target.com performed best, while Wayfair had... Read More
Post-Pandemic Retention, Costco Holds Off on BOPIS, Holiday Promotional Plans
We recently surveyed 1,386 general merchandise consumers across seven key online retailers to determine how these retailers are performing, which ones are leading and lagging on different dimensions, and to what degree consumers think they’ll use these eCommerce sites post-pandemic.... Read More
Target Supply Chain Fulfillment; Lowe’s Invests in Digital; Amazon Staffing
According to our recent Target.com research, early supplier feedback has been positive on the addition of fresh and frozen items for Pickup and Drive Up, and Target seems committed to expanding this offering so that all stores are carrying fresh... Read More
Instacart Activations; Kroger eCommerce Profitability; Consumer Holiday Shopping Plans
Our latest research on Instacart suggests brands should first turn to Featured Products (i.e. paid search) with their activation budgets, maximizing that spend before moving to other activations. This is analogous to how many brands have approached their paid activation... Read More
