Overlap, Stores, Growth Outlook
Amazon Shoppers Increasingly Considering Walmart.com Our recent consumer study on Amazon.com and Walmart.com shoppers indicated that 90% of Walmart.com shoppers also purchase on Amazon, and 60% of Amazon shoppers buy on Walmart.com. This means that similar strategies can work for both cohorts. Brands can utilize what they’ve learned on Amazon…
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eCommerce Path to Purchase & Amazon Alexa Expansion
Mobile Consumers Increasingly Important for eCommerce eCommerce players continue to emphasize the importance of mobile platforms for eCommerce, including both mobile websites and apps, with a number of them showing mobile representing 50% or more of total orders. Specifically, we saw Alibaba note that mobile users are outpacing total customers,…
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Marketplaces, Amazon’s Search Algorithm, Ad Spend
eTailers Continue to Look to New Products and Services for Growth and ProfitabilityOur review of Pure Play eCommerce companies highlighted a continued trend of eTailers introducing new products and services, in an effort to continue to drive growth and improve profitability in a dynamic eCommerce landscape. Many of these offerings emulate…
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eComm Logistics, Target Loyalty, Amazon Sales
Logistics Remains a Focus for eTailers as Amazon Continues to Raise the Bar Amazon’s announcement last quarter that Prime Shipping would move to overnight delivery from the prior two-day, appeared to drive increased sales for Amazon and allow the eTailer to take share. In response, other eTailers looked to increase…
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Consumers Choosing Amazon, Private Label Ads, Dropshipping
Amazon Continues to Dominate Path to Purchase Our data suggests that online shoppers are expecting to purchase more on Amazon over the next 12 months and Prime membership has increased meaningfully vs. last year. Beyond shopping on Amazon, consumers are also using the platform as a research tool - discovering,…
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$800 Billion in eCommerce Growth; Amazon Tightening its Supply Chain.
Amazon Continues to Dominate Three Year eCommerce Forecast In our recently published eCommerce forecast report, we extended our forecasts out to 3 years to help branded manufacturers plan their businesses over the medium term. In the forecast, the US eCommerce market is expected to continue to grow by double digits…
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Path to Purchase, UFF Expansion, Assortment
Search and Amazon Key Channels for Millennial and Gen Z Path to Purchase Amazon and Search are the two most used digital channels for Gen Z and Millennials on their path to purchase, according to our latest consumer study. Consumers in our survey indicate Amazon is an important platform because…
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Alibaba, FedEx Breakup, Amazon Teams
Alibaba Quarterly Results Show 42% Y/Y Sales Growth Alibaba announced last quarter’s results which showed a 42% increase in revenue Y/Y driven largely by growth in the eTailer’s China eCommerce businesses. This represents strong re-acceleration from last quarter, when total revenues grew 33% Y/Y. Alibaba noted a key driver of this was…
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Amazon Ad Teams, 3P Pricing, Prime Day
Brands Increasingly Using External Resources to Manage Amazon Advertising Feedback from our recent Teams Benchmark indicates that brands are increasingly using external resources to manage their marketing on Amazon, with 54% of respondents indicating that a third party manages Amazon advertising, while 34% manage this function internally. While there is…
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