Amazon LTL, Holiday Advertising, Short Orders
Our research has indicated that Amazon has shipped more LTL freight using its own network over the last few months, rather than using external LTL carriers. This is a continuation of Amazon’s efforts to develop internal freight capabilities as it looks to improve delivery speeds while minimizing costs. Amazon has…
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Social Path to Purchase, Singles Day, Amazon Chargebacks
Social Media in the eCommerce Path to Purchase US consumers are using social media across most phases of the path to purchase. Perhaps unsurprisingly, shoppers report that they are commonly using social media platforms to discover new products, although even that increased meaningfully this year. More surprising is the growing…
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Dropshipping, Kroger Online, YouTube
Dropshipping Capability Growth In our 2019 supply chain benchmark, 56% of manufacturers we polled indicated they currently have dropship capability, an increase from 40% from last year’s benchmark. Hardline manufacturers tend to outpace CPG companies with this capability as CPG products tend to be very difficult to economically ship directly…
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Social Commerce, Free Fresh, Amazon Growth
Social's Not Just for Inspiration Our research indicates that the usage of social media has increased significantly in eCommerce with 42% of consumers now using social media “almost always” or “often” in their research process, up from 32% last year. This is consistent with growth in overall social media usage…
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Commerce Marketing, Amazon Pickup, 3Q Results
Commerce Marketing Amazon is an important destination for shoppers along each point in the path to purchase, and a strong presence on Amazon can yield positive results across channels, both digital and physical. As a result, manufacturers have evolved their funding of Amazon Advertising over time. Our commerce marketing teams…
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Global Vendor Managers, Walmart.com Discounts, Amazon Posts
Global Vendor Managers Amazon is approaching some manufacturers about investing in a global vendor manager. Amazon has historically had this offering, and it was primarily focused around expanding assortment, which may or may not make sense given the market. However, the program is now being positioned as a way to…
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Omnichannel, Google Shopping, Brand Generations
Amazon and Walmart.com Shoppers Use Both Digital and In-Store Resources for Research Stores remain an integral part of the product research process as well as a shopping destination for both Amazon and Walmart.com shoppers, especially when it comes to the consumables and home improvement categories. Over 50% of both cohorts…
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Overlap, Stores, Growth Outlook
Amazon Shoppers Increasingly Considering Walmart.com Our recent consumer study on Amazon.com and Walmart.com shoppers indicated that 90% of Walmart.com shoppers also purchase on Amazon, and 60% of Amazon shoppers buy on Walmart.com. This means that similar strategies can work for both cohorts. Brands can utilize what they’ve learned on Amazon…
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eCommerce Path to Purchase & Amazon Alexa Expansion
Mobile Consumers Increasingly Important for eCommerce eCommerce players continue to emphasize the importance of mobile platforms for eCommerce, including both mobile websites and apps, with a number of them showing mobile representing 50% or more of total orders. Specifically, we saw Alibaba note that mobile users are outpacing total customers,…
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