Getting More for Your Retail Media Spend at Target
Thought Leader Webinar Featuring Harvest Group One of Target’s top priorities this year is deepening digital engagement with guests. Target Circle was introduced in 2019, and since then, the user base has doubled and is still growing, with over 100 million shoppers now using the platform. Target’s retail media…
Read More
Amazon Advertising: Share of total retail media & 2021 performance by AMS ad type
For this edition of 3 Things, we are previewing some highlights and key considerations from our 2022 Amazon Advertising benchmark that will be published Tuesday, June 14th. The study was conducted in May 2022 and was completed by 112 brands and advertising agencies representing over $1.5 billion in advertising spend…
Read More