Tag: Path to Purchase Back To CRC Insights

Holiday Season a Positive for Online Sales

Amazon Price Matching; Holiday Growth; Private Label Shoppers

Amazon Price Matching Advances Our research indicates that Amazon appears to have gotten more sophisticated with its price matching algorithms, with manufacturers now seeing Amazon match offers that historically had not been captured. Examples we have seen include matching gift... Read More

Source: alibabagroup.com

Social Path to Purchase, Singles Day, Amazon Chargebacks

Social Media in the eCommerce Path to Purchase US consumers are using social media across most phases of the path to purchase. Perhaps unsurprisingly, shoppers report that they are commonly using social media platforms to discover new products, although even... Read More

Consumers Choosing Amazon, Private Label Ads, Dropshipping

Amazon Continues to Dominate Path to Purchase Our data suggests that online shoppers are expecting to purchase more on Amazon over the next 12 months and Prime membership has increased meaningfully vs. last year. Beyond shopping on Amazon, consumers are... Read More

Path to Purchase, UFF Expansion, Assortment

Search and Amazon Key Channels for Millennial and Gen Z Path to Purchase Amazon and Search are the two most used digital channels for Gen Z and Millennials on their path to purchase, according to our latest consumer study. Consumers... Read More

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