Tag: Online Advertising Back To CRC Insights

Annual Vendor Negotiations; Digital Advertising Spend; 4Q Amazon Sales Performance

Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among brands, a common theme we’re seeing in our research is... Read More

4Q Demand Trends; Walgreens Advertising; Commerce Marketing Staffing

As we continue to gather insights on Turkey 5 performance on Amazon, our research suggests many brands have experienced a slight moderation in sales growth in November and early December compared to prior trends. This moderation is likely driven at... Read More

Consumers’ Reacting to COVID-19 with More Online Shopping

Shift to Online; Ad Revenues Falling; Amazon Winning Share

Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%, making 49% of their purchases online over the... Read More

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