Consumer Routine and Fastest Growing eCommerce Categories
Our most recent consumer study published this week shows 86% of consumers are drastically altering their daily routines (+12 points from earlier in March) and on average expect the crisis as well as their altered shopping behaviors to persist for about 6-7 weeks. Of those that reported stocking up over…
Read More
Essential Product Sales, In-Store Shopping Bans, Amazon COVID-19 Cases
The second round of our Amazon manufacturer benchmark indicates that Amazon’s focus the last 10 days has resulted in a widening performance disparity between essential and non-essential categories. This played out with a much wider dispersion in sales in March (66% of essential category manufacturers seeing 100%+ lifts vs. 11%…
Read More
Shift to Online; Ad Revenues Falling; Amazon Winning Share
Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%, making 49% of their purchases online over the next 30 days (vs. 41% over the last 30 days).…
Read More
Food and CPG Sales Surge; Amazon Warehouses; Purchase Order Declines
Our recent COVID-19 benchmark indicates that food & consumables manufacturers are seeing a surge in demand on Amazon during March and are increasing their 2020 growth forecasts on the account. All food manufacturers and two-thirds of consumables manufacturers have seen higher demand than expected under normal conditions, with nearly 70%…
Read More