Amazon Advertising

Growth Trends & Outlook; Profitability; Advertising

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In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth in 2022 as in 2021: In our research we have found…

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Amazon AVN

Top AVN focuses: GMMs, SAS program, freight ; Brands increasing investments in 2022

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For this week’s edition of 3 Things, we are highlighting our 2022 Core Amazon.com Platform Update, which takes a deep dive into Amazon’s 2022 AVN season so far. One of the top areas brands reported Amazon focusing on during AVNs is various supply chain programs. Last week we polled our…

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