Tag: Ad spend Back To CRC Insights

Amazon Strengthens Advertising & Supply Chain; 2021 Outlook

Brands continued to lean heavily into paid search in the fourth quarter as 56% reported increasing their spend compared to only 6% cutting back. Also, 33% of brands report spending more on media and DSP with Amazon in 4Q compared... Read More

Walmart Media Group; Marketplaces; ’21 Amazon Forecasts

Our research suggests Walmart is expanding its advertising inventory meaningfully and asking vendors to significantly increase their investments with Walmart Media Group (WMG). With Walmart’s new integrated merchandising structure, WMG team members are beginning to join more meetings between the... Read More

Annual Vendor Negotiations; Digital Advertising Spend; 4Q Amazon Sales Performance

Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among brands, a common theme we’re seeing in our research is... Read More

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114