Supplier Stuff You Should Know – Episode 3: Ask the CRC Pros – Seasonal Outlooks with Matt Leiser
Claire sits down with Research Director and CRC’s resident Seasonal Guru, Matt Leiser, walking us through season to date trends, key factors determining spring 2023 expectations and how vendors can best position themselves to capitalize on retailer opportunities through the season. https://open.spotify.com/episode/2eslG1nLLO2gjRwFK8bUBj?si=c697002f5ede4760
Read More Supplier Stuff You Should Know – S1E2: Understanding the Retail Media Opportunity in Home Improvement
Retail Media is a key component to home improvement retailer’s marketing strategies. Claire walks us through how the emergence of Retail Media, key statistics around vendor engagement at both Retail Media+ and Lowe’s One Roof Media Network. Ultimately diving into how this marketing platform needs to be a key proponent…
Read More Supplier Stuff You Should Know – Ask the CRC Pros (w/ Mark Herbek)
In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…
Read More