Supplier Stuff You Should Know - a Home Improvement Podcast

Supplier Stuff You Should Know – Episode 4: The Value-Driven Home Improvement Customer

By ajohnson

Understanding the foundational elements of today’s homeowner and macroeconomic impacts to customer behavior, Claire walks through key customer attributes and how these take shape in customer purchase decisions in the home improvement channel. By understanding purchase decisions, vendors will be able to market and define value-driven product attributes to their end customer.

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