Consumer Routine and Fastest Growing eCommerce Categories
Our most recent consumer study published this week shows 86% of consumers are drastically altering their daily routines (+12 points from earlier in March) and on average expect the crisis as well as their altered shopping behaviors to persist for about 6-7 weeks. Of those that reported stocking up over…
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Shift to Online; Ad Revenues Falling; Amazon Winning Share
Our consumer study published earlier this week suggests consumers are moving more purchasing online as they are stuck at home. According to the study, consumers are planning to increase online purchases 20%, making 49% of their purchases online over the next 30 days (vs. 41% over the last 30 days).…
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