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Prime Day 2.0, Profitability Challenges for Amazon, & Omni Benchmark

Ecommerce

60% of General Merchandise and 44% of Food & CPG brands plan to participate in Prime Day #2: Last In our latest benchmark, we found that over half of vendors are planning on participating in Amazon's Prime Day-like event this Fall with another 30-35% still evaluating the opportunity. Given this event…

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