Supplier Stuff You Should Know - a Home Improvement Podcast

Supplier Stuff You Should Know – Episode 4: The Value-Driven Home Improvement Customer

Podcasts

Understanding the foundational elements of today’s homeowner and macroeconomic impacts to customer behavior, Claire walks through key customer attributes and how these take shape in customer purchase decisions in the home improvement channel. By understanding purchase decisions, vendors will be able to market and define value-driven product attributes to their…

Read More
Supplier Stuff You Should Know - a Home Improvement Podcast

Supplier Stuff You Should Know – Episode 3: Ask the CRC Pros About Seasonal Outlooks with Matt Leiser

Podcasts

Claire sits down with Research Director and CRC’s resident Seasonal Guru, Matt Leiser, walking us through season to date trends, key factors determining spring 2023 expectations and how vendors can best position themselves to capitalize on retailer opportunities through the season. https://open.spotify.com/episode/2eslG1nLLO2gjRwFK8bUBj?si=c697002f5ede4760

Read More
Supplier Stuff You Should Know - a Home Improvement Podcast

Supplier Stuff You Should Know – Episode 1: Ask the CRC Pros with Mark Herbek

Podcasts

In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…

Read More