Tag: Millennials Back To CRC Insights

Home Improvement Store Structure; Bezos’ Last Letter at Amazon; Millennials Most Likely to Shop Online

 Our work suggests Lowe’s is working to rearrange its organizational structure to more closely match other big box retailers like Walmart, Target, and Home Depot. Contrary to in the past, online and brick & mortar merchants seem to be aligned... Read More

Path to Purchase, UFF Expansion, Assortment

Search and Amazon Key Channels for Millennial and Gen Z Path to Purchase Amazon and Search are the two most used digital channels for Gen Z and Millennials on their path to purchase, according to our latest consumer study. Consumers... Read More

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