Essential Categories Seeing Stronger Sales on Amazon

Essential Product Sales, In-Store Shopping Bans, Amazon COVID-19 Cases

Ecommerce

The second round of our Amazon manufacturer benchmark indicates that Amazon’s focus the last 10 days has resulted in a widening performance disparity between essential and non-essential categories. This played out with a much wider dispersion in sales in March (66% of essential category manufacturers seeing 100%+ lifts vs. 11%…

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