Supplier Stuff You Should Know – Ask the CRC Pros (w/ Mark Herbek)
In this inaugural episode, show host Claire Obertin, CRC’s Home Improvement Council Market Research Associate, sits down with Executive Director, Mark Herbek to discuss a variety of real-time questions we’ve received from vendor partners in an “Ask the CRC Pros” episode format. From 2023 outlooks to the continued Pro focus at homecenters, Mark takes a…
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Prime Day investments, Amazon’s fall promotional event, B&M foot traffic
Food & CPG Brands pulling back for Prime Day this year:In terms of the July sales event, our latest insights indicate that a net 7% of Food & CPG brands plan to spend less on Prime day in 2022 than in 2021. Conversely, a net 45% of General Merchandise brands plan…
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eCommerce Forecasts, P&L Credit for Amazon Advertising, Freight Update
eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024. Overall, it appears that since our last forecast report in January, eCommerce penetration has come down as shoppers return to…
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Online Home Improvement, Etsy Free Shipping, Amazon Hires
Amazon Continues to Lead Online Home Improvement Category Our research indicates online Home Improvement sales have seen strong growth recently. In partnering with Stackline on this report, its digital shelf data indicates Amazon is seeing the fastest growth in the category at 45% Y/Y growth compared to Home Depot trending…
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