Four Year Leap; eBay GMV; Amazon Earnings
The COVID-19 crisis has led to an enormous mix shift towards digital. Based on our benchmark results, manufacturers expect eCommerce to reach 21% of their U.S. retail sales in 2021, up from 15% seen in 2019. These results are consistent across essential and non-essential categories and this amounts to four-plus…
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eCommerce Share, Target Digital up 275%, Walmart.com and Online Grocery Growth
Feedback from our most recent COVID-19 consumer survey indicates shoppers continue to migrate online due to the ongoing crisis. Within general merchandise, eCommerce share accelerated by 5 points since our last survey (now at 55%), with 58% expecting to purchase online over the next 30 days (vs. 54% in last…
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$800 Billion in eCommerce Growth; Amazon Tightening its Supply Chain.
Amazon Continues to Dominate Three Year eCommerce Forecast In our recently published eCommerce forecast report, we extended our forecasts out to 3 years to help branded manufacturers plan their businesses over the medium term. In the forecast, the US eCommerce market is expected to continue to grow by double digits…
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AVN’s Remain a Challenge; Amazon Limits Private Label Ads; Amazon Remains eComm Growth Leader
AVN Negotiations More Difficult and Slower Than Last Year Feedback from brands selling on Amazon over the last several weeks indicates that annual vendor negotiations (AVN's) remain a challenge. Amazon continues to focus on profitability, which is leading the eTailer to continue to ask for greater support in vendor funding,…
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