2022-0715-Instacart-Hero-Image

Back-to-School Insights & Instacart Updates

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Amazon, Target, Dollar Stores, & Walmart are viewed as winners this BTS season: This week CRC's Traditional Retail Council hosted a webinar on current back-to-school trends as we head into the heavy promotional season. The team unpacked the most important macro/consumer trends, back-to-school forecasts, early holiday projections, and key focus…

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2022-0623 eCommerce Growth Hero Image

eCommerce Forecasts, P&L Credit for Amazon Advertising, Freight Update

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eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024. Overall, it appears that since our last forecast report in January, eCommerce penetration has come down as shoppers return to…

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eCommerce Digital Marketing Hero Image

eCommerce Growth, Pull Back in Ad Spend & Consumer Spending

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eCommerce growth moderating with digital penetration normalizing; retailers continue to make omnichannel investments: In our latest slide deck we take a look at 1Q22 results from some of the largest retailers and online marketplaces. Within these results we see online sales in the mid-single digit range with eCommerce penetration at…

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Amazon Advertising

Growth Trends & Outlook; Profitability; Advertising

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In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth in 2022 as in 2021: In our research we have found…

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Walmart Connect

Amazon Advertising and Walmart Connect Revenue; Shipt Partners with CitrusAd

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Amazon’s “other” segment which is made up of predominately advertising revenue grew 87.5% Y/Y in 2Q21 vs. 76.8% in 1Q21. The increase in revenue growth was driven largely by continued acceleration in the ads business. Amazon continues to innovate in the media business, launching over 40 new features and self-service…

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eCommerce Brand Implications

eCommerce Brand Implications: Macro, Consumer, and Retail

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Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer Factors: Supply shortages have led consumers anywhere and everywhere to…

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2Q21 eCommerce Results

eCommerce Highlights from Retailers’ 2Q21 Results

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Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to remain a top priority, such as retail POS, social partnerships,…

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2021 Virtual Walmart Forum

Amazon Supersedes Walmart; Growth Forecasts for 2021

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Earlier this week Walmart reported their 2Q FY2022 earnings, bringing their total sales for the last year (ending in July) to $566 billion. Comparatively, Amazon made history this quarter by boasting an estimated $610B in total sales in the same time period, surpassing Walmart as the largest retailer in the…

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Amazon Strategic Account

Amazon SAS Program; Shop Pay Expands; Amazon 1Q21 Sales Growth

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Amazon has increasingly pushed manufacturers to invest in what they now call their Strategic Account Services (SAS) resource [previously known as Strategic Vendor Services (SVS) and Amazon Vendor Services (AVS)]. In our recent manufacturer benchmark, 44% reported currently using the program (vs. 39% in our July 2019 benchmark), and 67%…

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