Beyond the Text S2-E2: Amazon: Uptick in Orders to Start 2023 Leading to Optimism Among Vendors
Now further into 2023, it seems that the worst of Amazon’s inventory truncation is in the past -- with the majority of brands seeing large orders come through. However, other nuances are still at play like Amazon’s low-ASP initiative, sentiment surrounding the AVS/VS resources, 2023 advertising plans, and even how…
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Back-to-School Insights & Instacart Updates
Amazon, Target, Dollar Stores, & Walmart are viewed as winners this BTS season: This week CRC's Traditional Retail Council hosted a webinar on current back-to-school trends as we head into the heavy promotional season. The team unpacked the most important macro/consumer trends, back-to-school forecasts, early holiday projections, and key focus…
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eCommerce Forecasts, P&L Credit for Amazon Advertising, Freight Update
eCom penetration likely returning to pre-COVID growth rates; estimated ~1 pt incremental improvement each year: Last week in our mid-year forecast report, we published our estimations for 2022 to 2024. Overall, it appears that since our last forecast report in January, eCommerce penetration has come down as shoppers return to…
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eCommerce Growth, Pull Back in Ad Spend & Consumer Spending
eCommerce growth moderating with digital penetration normalizing; retailers continue to make omnichannel investments: In our latest slide deck we take a look at 1Q22 results from some of the largest retailers and online marketplaces. Within these results we see online sales in the mid-single digit range with eCommerce penetration at…
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Growth Trends & Outlook; Profitability; Advertising
In our latest Amazon research we explore recent trends, themes, and top considerations over the last 30 days. Here are our top 3 takeaways. Source: CRC 2022 Vendor Performance Benchmark, n=73 Some softer-than-expected sales trends in January; brands expecting similar growth in 2022 as in 2021: In our research we have found…
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Amazon Advertising and Walmart Connect Revenue; Shipt Partners with CitrusAd
Amazon’s “other” segment which is made up of predominately advertising revenue grew 87.5% Y/Y in 2Q21 vs. 76.8% in 1Q21. The increase in revenue growth was driven largely by continued acceleration in the ads business. Amazon continues to innovate in the media business, launching over 40 new features and self-service…
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eCommerce Brand Implications: Macro, Consumer, and Retail
Today’s macroeconomic environment is causing significant change throughout retail. The COVID-19 pandemic has caused labor, transportation, and raw material shortages, ultimately resulting in short supply and delayed deliveries to retail customers. Source: CRC Macroeconomic Webinar, 07/21/2021, n = 305 Consumer Factors: Supply shortages have led consumers anywhere and everywhere to…
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eCommerce Highlights from Retailers’ 2Q21 Results
Shopify was the clear winner this quarter with 40% growth on top of 118% in 2020, driven by sustained strength in GMV and contributions from their POS offering and social commerce partnerships. Management noted that omnichannel opportunities will continue to remain a top priority, such as retail POS, social partnerships,…
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Amazon Supersedes Walmart; Growth Forecasts for 2021
Earlier this week Walmart reported their 2Q FY2022 earnings, bringing their total sales for the last year (ending in July) to $566 billion. Comparatively, Amazon made history this quarter by boasting an estimated $610B in total sales in the same time period, surpassing Walmart as the largest retailer in the…
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