Tag: eCommerce Growth Back To CRC Insights

Amazon Strategic Account

Amazon SAS Program; Shop Pay Expands; Amazon 1Q21 Sales Growth

Amazon has increasingly pushed manufacturers to invest in what they now call their Strategic Account Services (SAS) resource [previously known as Strategic Vendor Services (SVS) and Amazon Vendor Services (AVS)]. In our recent manufacturer benchmark, 44% reported currently using the... Read More

Amazon Business Growth

Jeff Bezos’s Transition; Walmart Connect; Amazon 4Q Results

Amazon announced this week that Jeff Bezos would be transitioning from CEO to Executive Chairman, passing the baton to Andy Jassy, long-time CEO of Amazon Web Services. Based on reports, Jassy is a well-respected executive at Amazon, essentially starting and... Read More

Amazon Fresh B&M

Amazon Fresh Stores; Walmart Distribution Centers; eCommerce Growth in 2021

Amazon has launched five Fresh (“Mendel”) B&M stores to date, including four in California and one in Illinois. The Amazon Fresh team appears to have ambitious goals for store expansion this year (indicating to many brands that it plans to... Read More

Amazon Strengthens Advertising & Supply Chain; 2021 Outlook

Brands continued to lean heavily into paid search in the fourth quarter as 56% reported increasing their spend compared to only 6% cutting back. Also, 33% of brands report spending more on media and DSP with Amazon in 4Q compared... Read More

Walmart Media Group; Marketplaces; ’21 Amazon Forecasts

Our research suggests Walmart is expanding its advertising inventory meaningfully and asking vendors to significantly increase their investments with Walmart Media Group (WMG). With Walmart’s new integrated merchandising structure, WMG team members are beginning to join more meetings between the... Read More

Annual Vendor Negotiations; Digital Advertising Spend; 4Q Amazon Sales Performance

Many vendors are kicking off the Annual Vendor Negotiation (AVN) process with Amazon. While the level of asks on basic terms like accruals and return allowances seem quite varied among brands, a common theme we’re seeing in our research is... Read More

4Q Demand Trends; Walgreens Advertising Group; Staffing for Commerce Marketing

As we continue to gather insights on Turkey 5 performance on Amazon, our research suggests many brands have experienced a slight moderation in sales growth in November and early December compared to prior trends. This moderation is likely driven at... Read More

Amazon Updates; Prime Day, Pharmacy Launch; 2Q Share Gains

Our recent consumer study suggests that 51% of Prime members made a purchase during Amazon's Prime Day this year (vs. 45% last year). Our research also suggests that Amazon was able to add a great deal of members during the shopping... Read More

Amazon Fresh Investment; Alibaba Sets Record; Consumer Pandemic Savings

The COVID-19 pandemic has dramatically altered how consumers are buying groceries with a major shift to online platforms. As a result, a net 64% of brands plan to increase their level of support for Amazon Fresh in '21 and nearly... Read More

Amazon Reaches 3Q Revenue; Wayfair Growth Rate; Commerce Marketing Funding

Last week, Amazon reported its total revenue grew 37% in 3Q, reaching $96B (vs. $89B in the previous quarter), with North American revenue decelerating slightly to 39% Y/Y (vs. 43% in Q2). Overall, however, Amazon’s 3Q20 results suggest consumers demonstrated an elevated... Read More

Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114