Average Team Size; Vendor Manager Engagement; How Brands Manage Amazon Advertising
30% growth in Amazon teams in 2021; Headcount growth expected to slow in 2022 Our benchmarking data suggests 2021 was another big year for building the Amazon team, along with 2020. On average, Amazon teams currently consist of 4.6 dedicated individuals compared to 3.6 last year, with 96% of surveyed…
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Analytics Teams; Prime Day Competition; eBay and Alibaba
eCommerce Team Benchmark Shows Brands Increasingly Leveraging AnalyticsOur research shows analytics can be one of the most important tools for building a successful eCommerce strategy, but oftentimes this area has lacked resources as it can be difficult to lay out the business case. However, our Teams Benchmark suggests that over…
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