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Digital Activation; Changes to Amazon Seller Profiles; China’s Shopping Holidays

Our most recent report on commerce marketing highlighted steady, but perhaps, slow progress from Amazon’s key omnichannel rivals. In our research, brands are continuing to look for more advanced analytics and activation options across Walmart, Target, and Kroger in particular. While... Read More

Costly eCommerce Growth, COVID-19 Bonus Pay, China Retail Slow to Recover

COVID-19 created an unprecedented shift to eCommerce, representing a significant change in eCommerce acceleration. While many brands have seen tremendous growth since the start of the crisis, eCommerce represents a headwind to profitability for omnichannel retailers. According to our research,... Read More

COVID-19 Amazon Benchmark

Amazon Activations Recovering; Counterfeit Crimes Unit; Highest Outperformance in Two Years

Our research throughout the COVID-19 crisis has suggested manufacturers tended to invest more deeply into AMS so long as they were able to stay in stock. The most recent benchmark suggests that principle remains, as we now see a net... Read More

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