Tag: Baby Boomer Back To CRC Insights

online grocery boomers

Boomers and Online Grocery; Amazon’s New Private Label Brand; Prime Members’ Flexible Fulfillment

 Our generational consumer study shows COVID-19 drove online grocery adoption for all generations, but most notably for Boomers as 58% of these shoppers reported that they started to shop for groceries online sometime between March and December of 2020 (compared... Read More

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