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Boomers and Online Grocery; Amazon’s New Private Label Brand; Prime Members’ Flexible Fulfillment
Our generational consumer study shows COVID-19 drove online grocery adoption for all generations, but most notably for Boomers as 58% of these shoppers reported that they started to shop for groceries online sometime between March and December of 2020 (compared to 55% for Gen Z, 44% for Gen X, and…
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