Where Are We Heading in Lodging Webinar Replay & Slide Deck


In the midst of uncertainty regarding the core trajectory of U.S. RevPAR, a new variable negatively impacting global travel demand has emerged. Pre-coronavirus impact, domestic RevPAR growth assumptions appeared to have stabilized in the 0 to 0.5% range for 2020. Will this target hold in the face of international inbound pressure, more announcements of travel bans, and 2H election uncertainty? How will Group, Leisure, and Corporate demand react? How does this impact the dialogue around distribution – brand.com vs. OTA?