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eCommerce Summit Catalyst for Change

CRC’s eCommerce Summit is designed for eCommerce leaders inside of brands looking to get educated on the best opportunities to position themselves strategically for the future of eCommerce. Our goal for the conference is to equip you to be a Catalyst for Change inside your organization – identify the needle moving opportunities, challenge the status quo, and invest for the long-term.

Join over 600 eCommerce professionals at this year’s eCommerce Summit. Cleveland Research Company (CRC) provides new perspective and frontline insights with clear strategic and tactical recommendations from leading thinkers to help attendees capture eCommerce growth.

Key Focus Areas

 

Amazon Success

Designed for Amazon practitioners looking to learn the latest in tactics and strategies to optimize and better plan their Amazon business in 2019 and beyond. Key topics covered will include making the 3P marketplace work for you, better investing in Amazon’s marketing levers, identifying key Amazon programs for ’19, and getting smarter on strategic positioning on Amazon.

Omnichannel Opportunities

Designed for eCommerce team leads and senior retail executives looking to identify omnichannel winners and losers, optimize eCommerce content management, and optimize retail trade spend across key accounts.


Reaching Today’s Consumer

Designed for digital marketing leaders looking to get smarter on the evolving path to purchase. Key topics covered will include identifying new opportunities in digital advertising and optimizing spend across digital platforms.

Organizational Strategies

Designed for senior retail executives looking to position their companies for retail success. Key insights will be shared on what’s working for brands when it comes to eCommerce teams, how brands are linking physical and digital channel strategies, and the benefits that can come from putting the consumer at the center of your strategy.

 

Schedule of Events

Wednesday, September 12
6:00 pm | Welcome Reception

Thursday, September 13
7:00 am | Registration & Breakfast

8:00 am | Welcome & Opening Keynote Session Keynote Speaker
State of the Industry

Russ Dieringer will start the Summit with a keynote address aimed at identifying the key strategic priorities brands should be pursuing to win in retail over the next five years. Each year this keynote presentation goes after the big ideas around the consumer’s path to purchase, the impact of team dynamics inside an organization, and how brands can put themselves at the center of where retail is heading.

Keynote Speaker:
Russ Dieringer | Executive Director | Cleveland Research Company

Russ Dieringer
8:00 am – 9:00 am


9:00 am | Keynote Session Keynote Speaker
Pioneers in eCommerce: Boxed 

Chieh Huang will present our industry keynote. Boxed is a company that is disrupting the wholesale shopping club experience by enabling consumers to shop for bulk-sized items online or via mobile app and have it delivered directly to the door. Chieh will educate the audience on how he and his team have built a valuable eCommerce business amidst stiff competition.

Keynote Speaker:
Chieh Huang | Co-Founder & CEO | Boxed

Chieh Huang
9:00 am – 9:40 am


9:45 am | Keynote Session Keynote Speaker
Are we Innovating or Conforming?

In this provocative session, keynote speaker Robin Bienfait will offer an honest look at the State of Digital Enterprise Innovation and ‘why’ eCommerce is critical. Robin’s global senior technology executive experience will help attendees understand why innovation and the culture around it are critical to a brands’ success, with key elements including:

  • Innovation – friend or foe? Are you innovating to catch-up, to chase competitors…or lead the charge? How to assess your company’s innovation
  • Tracking innovation in and outside of your organization/ industry
  • Embracing innovation as an Enterprise – creating a culture of change

Keynote Speaker:
Robin Bienfait | CEO & Founder | Emnovate

Robin Beinfait
9:45 am – 10:30 am


10:30 am | Refreshment Break

10:45 am | Workshop Sessions
Taking Back Control of the 3P Marketplace

The concept of a 3P marketplace, where sellers from all over the world can essentially list any product for any price, has fundamentally changed retail. This disruptive change has left many vendors at a loss for how to gain back control over unwanted sellers, product proliferation, counterfeits, brand integrity, and pricing consistency.To help brands identify tangible strategies to indeed take back control, Whitney Gibson, partner at Vorys Law Firm, will lead a strategy workshop designed to give brands tangible strategies to take back control Mr. Gibson is at the forefront of the new retail strategy for brands looking to better control the marketplace in order to grow faster and more profitably. In this workshop, Mr. Gibson will walk through several tactical and strategic recommendations designed to give brands the necessary insight they need to immediately begin implementing an effective 3P marketplace strategy.This workshop is best for brands that have struggled with unwanted sellers, counterfeit products, pricing integrity issues, and not knowing where to begin when it comes to the 3P marketplace.

Presenter:
Whitney Gibson | Partner | Vorys, Sater, Seymour and Pease LLP

 

Presenter

Whitney Gibson
10:45 am – 12:00 pm


How to Win Share on Amazon via Data & Analytics

Brands are often surprised to find out that their biggest rivals on Amazon may not even be sold inside of the stores they typically compete in. Without a clear understanding of the competition, brands are often at a lost when it comes to developing a clear strategic direction around resourcing, marketing, merchandising, product development, and supply chain initiatives.In this workshop session, Michael Lagoni, founder of Stackline (an eCommerce analytics platform) will walk participants step by step through a detailed understanding of how to identify the competition and once identified, how to win share. This session will include insight on what data is the most relevant, where brands can access this data, how brands should analyze the data, and ultimately what recommendations can be gleaned to better inform tactical and strategic decision-making.While Michael will leverage Stackline’s technology in this session, he also plans to identify tools and techniques available to brands of all sizes that are looking to get a much deeper understanding of the competitive environment. Participants will leave the session with a much better understanding of how they can tell who they are competing with and ultimately what they can do to grow faster.

Presenter:
Michael Lagoni | Founder | Stackline

Presenter

Michael Lagoni
10:45 am – 12:00 pm


Building a Sustainably Profitable eCommerce Model

The eCommerce landscape is made up of shifting components including marketplaces, advertising, technologies, payment, devices, delivery and more. Three of the forces driving the shifts are consumer needs for engagement, brand needs for options, and also product needs for profitability. Products have needs, too, and eCommerce is rewarding those products that are ready and hurting ones that are forced through models that don’t work. Speaker Raj Sapru, Director of Strategy at NetRush, will focus on exploring product needs as the key to making strategic sense of the landscape and using profitability as the organizing principle for shaping a realistic eCommerce road map.

Presenter:
Raj Sapru | Director of Digital Strategy | NetRush

Presenter

Raj Sapru
10:45 am – 12:00 pm

 


12:00 pm | Lunch

1:00 pm | Breakout Session 1
Case Studies and Tear Downs of the Good, the Bad, and the Ugly Amazon Experiences

Who is winning on Amazon and WHY are they winning? The best strategies and tactics needed to rise above the noise, be consistently discovered, and grow sales on Amazon are a constant moving target. In this session, Malcolm Faulds from Salsify will tear down a number of Amazon product detail pages and highlight current best practices on how to win.

Presenter:
Malcolm Faulds | VP of Marketing | Salsify

Presenter

Malcolm Faulds
1:00 pm – 1:45 pm


Making the Connection Between In-Store & Digital

Instacart works with over 1,000 brand partners in the digital space to help them connect their in-store strategy with their digital evolution giving it a unique vantage point on strategies CPG and food companies can take to win online. Dan Bourgault, Head of Brand Partnerships at Instacart, will combine unique datapoints from Instacart along with his strategic perspective on the tactics brands are using to engage with the digital shopper, build bigger baskets, drive market share and other best practices companies are implementing to drive faster revenue growth and make their brands come alive digitally.

Presenter:
Dan Bourgault | Head of Brand Partnerships | Instacart

Presenter

Dan Bourgault
1:00 pm – 1:45 pm


People-Based Attribution: Measurement for Omni-Channel Success

As YoY eCommerce sales continue to grow at a rapid pace, investment in Digital Marketing & digital media buys has also grown significantly. While many still remember the glory days of incredibly low acquisition costs, competition has increased forcing many to question the true value of paid media – all the while, consumers buying patterns have become more fragmented (cross-device, online/offline) and harder to understand what marketing drives their motivation micro-moments.During this session, Simon Poulton, Director of Digital Intelligence at WPromote, will:

  • Challenges: Dive into the attribution challenges facing modern marketers working across Facebook, AdWords, Bing Ads, DoubleClick, Amazon & more.
  • Solution Discovery: Outline and weigh the pros & cons of existing attribution solutions available to the majority of digital marketers, including Google Attribution, Facebook Attribution, and the migration towards the 3rd wave of attribution modeling – Data Driven Attribution.
  • Looking Ahead: Share a vision for the future focusing on predicting lifetime value, evolving the way we look at cost-per-acquisition and the potential future challenges we will face.

Presenter:
Simon Poulton | Director of Digital Intelligence | WPromote

Presenter

Simon Poulton
1:00 pm – 1:45 pm


Presenters
How a Leading Foodservice Company Made eCommerce a Priority & Won

More details coming soon …

Presenters:
Mark White | Co-Founder & President | content26

Menno Van Der Eijk | Sr. Manager of Digital & eCommerce | Unilever Food Service

Mark White
1:00 pm – 1:45 pm

Menno Van Der Eijk
1:00 pm – 1:45 pm


2:00 pm | Breakout Session #2
Data Driven Design

Millions of Amazon customers search the Amazon site every day for products that meet very specific criteria. They also share feedback, write critical reviews and ask questions about products. In this breakout session, former Amazon executive Larry Pluimer shares insights on how Amazon’s abundant data points can be put to work to intelligently design and position products that will resonate with customers. Through his agency, Indigitous, Pluimer and his team have worked with scores of brands to sharpen their product messaging, identify niches and position their products for success on Amazon. We’ll review case studies and share practical tips that can easily be applied to almost any business.

Presenter:
Larry Pluimer | Founder | Indigitous

Presenter

Larry Pluimer
2:00 pm – 2:45 pm


500 Billion Reasons to Win wtih Walmart Digital Commerce

Walmart has been rapidly transforming through acquisitions, site redesigns, systems integration, online grocery pickup and delivery expansion, mobile app assistance, instore pickup tower rollout, and new strategic alliances to meet the changing demands of its customers. The speed of change has left many brands struggling to keep up.In this session, Mark Stamps, Director of Digital Commerce at Harvest Group will provide a detailed dive into the latest changes to the Walmart commerce ecosystem and provide perspectives on how manufacturers can invest in Walmart’s retail strategies to win. Mark will share case study examples on how to navigate Walmart.com’s upgraded site experience and highlight key strategies and tactics on how to compete more effectively on-site. Assortment and pricing strategies, integration of online and in-store tactics, content and on-site search optimization, and specific marketing investments will all be part of the winning solutions that Mark will provide.

Presenter:
Mark Stamps | Director of Digital Commerce | The Harvest Group

Presenter

Mark Stamps
2:00 pm – 2:45 pm


Reaching Today’s Consumer via Advanced Digital TV

In the past 5 years, digital media has drastically disrupted traditional channels like Print and Radio thanks to accelerated consumer adoption of digital means. Now, consumers are cutting cable cords at record rates and digital is poised to displace traditional TV. Television, the keystone of branded communications for decades, is changing quickly and with it the process by which brands leverage the platform to reach individuals will evolve into a digitally driven one. It’s imperative that brands understand and begin to plan for advanced TV, and Tracey Scheppach is an expert in this space.

Presenter:
Tracey Scheppach | CEO & Co-Founder | MatterMoreMedia

Presenter

Tracey Scheppach
2:00 pm – 2:45 pm


Putting the Customer at the Center of Your Strategy

More details coming soon …

Presenter:
Yakir Gola | Co-Founder | GoPuff

Presenter

Yakir Gola
2:00 pm – 2:45 pm


3:00 pm | Breakout Session #3
Presenters
Leading Edge Best Practices on AMS and AAP

Winning on Amazon is becoming increasingly more difficult – everything from Amazon native brands to private label offerings to traditional rivals that are improving their digital capabilities are cause for concern to brands looking to stand-out and grow on Amazon. Understanding how to use Amazon paid search and display to drive joint value creation and incremental sales for your brand AND Amazon is therefore essential for a successful go-to-market strategy on Amazon. Abi and Patrick will discuss ways to leverage AMS and AAP to help both retail and your brand, thereby setting you up for long term, sustained growth on the platform.

Presenters:
Patrick Miller | Co-Founder | Flywheel Digital

Abi Harmon | Senior Director, Client Services | Flywheel Digital

Patrick Miller
3:00 pm – 3:45 pm

Abi Harmon
3:00 pm – 3:45 pm


Presenters
How to Win with the Homecenters Online

With online sales representing 4-5% of the overall industry, headlines often imply that eCommerce is less critical for home improvement when compared to other retail segments. Despite the headlines, CRC’s Mark Herbek and Matt Leiser will uncover the vital role that eCommerce plays in the path to purchase for US homeowners, supplementing (rather than replacing) the role of the traditional B&M storefront. In this session, we will explore how digital tools are transforming the shopping journey, highlight the unique, crucial role that national homecenters play, and describe the most effective playbook for vendors to maximize the new opportunities going forward.

Presenters:
Mark Herbek | Executive Director | Cleveland Research Company

Matt Leiser | Director, Home Improvement Council | Cleveland Research Company

Mark Herbek
3:00 pm – 3:45 pm

Matt Leiser
3:00 pm – 3:45 pm


Presenters
Risk and Reward – Consumer Confidence in Digital Technology
In the age of the algorithm, consumers are becoming increasingly aware of the value exchanges in their everyday transactions and what they give up to enjoy a frictionless experience. Netflix knows everything you’ve watched, Uber knows your exact location, and Alexa knows everything you’re ordering, all of which has the potential to make consumers distrust the technology they have come to love. In this session, Ged King and Ashley Dillon from SFW will share their perspectives on how they see consumers changing in terms of how much they trust the technology they use to make life more convenient. How much do consumers want you to know about their needs as a customer, and where do they want to draw the line to ensure their privacy and security?Presenters:
Ged King | CEO | SFW AgencyAshley Dillion | Marketing Director | SFW Agency

Ged King
3:00 pm – 3:45 pm

Ashley Dillion
3:00 pm – 3:45 pm


eCommerce Team Success Stories – Leading Brands Share Best Practices

eCommerce success fundamentally starts with buy-in from the organization and a team of talented individuals that can create a vision and execute on that vision. But how to put that into practice differs by company and can be incredibly challenging. In this session, we are proud to bring together several successful brands that have recently developed a strong eCommerce team foundation with a goal towards growing faster and more profitability. Key focal areas will include getting senior leadership buy-in, understanding where the eCommerce team should report into, and what new hires really moved the needle for the organization, among others.

Panel Participants:
Scott Sommers | Director, eCommerce Strategy | ShurTech

Tom Murphy | eCommerce Team Lead | Barilla

Laura Hyland | Vice President, eCommerce US | Henkel

Presenters

Scott Sommers
3:00 pm – 3:45 pm

Tom Murphy
3:00 pm – 3:45 pm

Laura Hyland
3:00 pm – 3:45 pm


4:00 pm | Breakout Session #4
Presenters
“Alexa, How Can I Develop an Effective Voice Strategy”

Voice is one of the newest and perhaps most challenging mediums for brands looking to win with the consumer. During this session, we bring together the three critical elements to discuss a real-life case study on formulating a voice strategy: the platform, the agency, and the brand.

  • Dave Isbitski of Amazon will discuss why voice matters and what capabilities are available to brands.
  • Ethan Goodman & Megan Harbold of The Mars Agency will discuss voice search engine optimization, the typical metrics for skill development and illuminate the level of investment needed.
  • Rob Ciaffaglione of Beiersdorf will then bring it all home to educate attendees on the experience of getting internal alignment on voice, how Beiersdorf benefited from voice and what they wish they had known.

Panel Participants:
Dave Isbitski | Amazon

Ethan Goodman | SVP Innovation | The Mars Agency

Megan Harbold | VP of eCommerce | The Mars Agency

Rob Ciaffaglione | Team Leader, Shopper & Customer Marketing | Beiersdorf

Dave Isbitski
4:00 pm – 4:45 pm

Rob Ciaffaglione
4:00 pm – 4:45 pm

Ethan Goodman
4:00 pm – 4:45 pm

Megan Harbold
4:00 pm – 4:45 pm


Creating a Lean, Mean Data Team

Ready for your organization to become data-driven, but not sure how to get started? At Reviewbox, we’ve helped multiple brands start their data journey and would like to share some key lessons. During this critical session:

  • What data is currently available to Amazon brands and how to obtain this data
  • What you can do with this data to begin addressing KPIs
  • How to recruit and structure your data science team to begin addressing key questions

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Presenter:
Jim Horey | Founder & CEO | ReviewBox

Presenter

Jim Horey
4:00 pm – 4:45 pm


Predicting the Future of eCommerce Using the Global Marketplace as a Guide

More details coming soon…

Presenter:
Eric Heller | Founder | Marketplace Ignition

Presenter

Eric Heller
4:00 pm – 4:45 pm


5:00 pm | Panel Q&A

5:20 pm | CRC Closing

5:30 pm | Cocktail Reception
*Agenda, speakers & schedule are subject to change

 

eCommerce Summit Presenters

Chieh Huang, Co-Founder and CEO of Boxed

Chieh Huang is Co-Founder and CEO of Boxed, a company that is disrupting the wholesale shopping club experience by enabling you to shop for bulk-sized items online or via mobile app and have them delivered directly to your door.

Founded by Huang and three others in 2013, Forbes Magazine recently named Boxed one of the next “billion dollar startups.” The company currently delivers anywhere in the Continental United States, offers free two-day shipping on most orders, has raised over $150 million in funding, and is known for its creative employee perks. In 2015, Huang, the son of Taiwanese immigrants, announced he would be personally paying for the college tuition of all of his employees’ children.

Prior to founding Boxed, Huang served as the CEO of Astro Ape, one of the first mobile social gaming studios. Upon leading Astro Ape to acquisition by Zynga, Huang stayed on as Director of Zynga Mobile NY, leading the fastest and most efficient game team at the company.

Huang’s personal honors include being named to Goldman Sachs’ list of 100 Most Intriguing Entrepreneurs (2016), to National Retail Federation’s list of People Shaping Retails Future (2017) and as one of Crain’s 40 Under 40 (2017). In addition, under Huang’s guidance, Boxed was named Emerging E-retailer of the Year by Internet Retailer in 2016.

A passionate advocate for education, Huang has been invited to participate in various meetings at The White House where he discussed ways Boxed and the private sector at large can help solve the student debt crisis. Huang is also a sought-after voice on the future of eCommerce.

Huang is a 2003 graduate of The Johns Hopkins University and received his JD from Fordham University in 2007. He currently sits on the board of Johns Hopkins’ Second Decade Society and is a founding member of the New York chapter of the Leaders Forum, an organization dedicated to developing pathways for Asian American Pacific Islanders to move from private sector leadership to public service. He is also a member of the Young Presidents Organization (YPO).

Russ Dieringer

Executive Director, eCommerce Council, Cleveland Research Company
Russ Dieringer has been Executive Director of Cleveland Research Company’s eCommerce Council since September 2015, responsible for research, events, and advisory projects. Russ has always loved digging deep into different industries to help investors and brands uncover new areas of opportunity. Prior to joining CRC, Russ worked in the investment industry as a senior analyst helping manage private market investments for Parkwood, a family office located in Cleveland. In addition, Russ originally started his career at CRC helping investor clients uncover the best technology company investments.

Claire McBride

Market Research Associate, eCommerce Council, Cleveland Research Company
Claire McBride is a part of Cleveland Research’s eCommerce team, helping to write research, put on events, and engage with brands competing in the eCommerce space. Claire comes from KeyBank, where she worked with consumer & retail clients on M&A transactions and debt and equity financings.

Oksana Pelts

Director, eCommerce Council, Cleveland Research Company
Oksana Pelts joined Cleveland Research as a Director of eCommerce in the beginning of 2018 and has been involved in eCommerce for the past 10 years. Most recently she helped lead eCommerce efforts at a national lighting brand, where she received an opportunity to work with eTailers such as Amazon, Wayfair, and Build.com. Oksana looks forward to helping brands achieve success in the ever-changing eCommerce space.

Mark Herbek

Founding Partner & Executive Director, Cleveland Research Company
Mark Herbek is a founding partner and the Executive Director of Home Improvement Research at Cleveland Research Company. Mark has spent the last 15 years analyzing the home improvement and building products industry (Pro, DIY, and eCommerce), specializing in identifying inflections to help vendors grow more profitably and better navigate the constantly evolving customer purchase decision process.

Matt Leiser

Director, Home Improvement Council, Cleveland Research Company
Matt Leiser is the Director of Home Improvement Council at Cleveland Research Company. Prior to joining CRC, Matt worked at Target Corporation in Minneapolis, where he developed a passion for mass retail over eight years in a variety of merchandising and management roles within Apparel and Accessories, Health and Beauty, Grocery and Home Improvement.

Robin Bienfait

CEO & Founder, Emnovate
Robin Bienfait is a global senior executive and board member with 30 years of leadership experience in enterprise technology, mobility, and security. Leveraging her C-level success driving transformation for AT&T, BlackBerry and Samsung. Robin is presently the Chief Executive Officer and Founder of Emnovate, Chairman of Global Aviation and Partner with Valor Ventures. Emnovate is an advisory firm that delivers enterprise class services to help businesses embrace innovation. Robin has been selected to multiple public and private boards due to her collaborative, entrepreneurial approach to strategy creation, consensus building, corporate governance, and shareholder relations. Robin is a past member of the Hewlett Packard Advisory Board and the Cisco Strategic Advisory Board. Robin is also a member of the Georgia Institute of Technology Advisory Board and a Tiffany Circle Member of the American Red Cross.

Robin is a global influencer with 15 patents and is routinely tapped to present at global enterprise conferences, including the CIO Forum, Gartner and Forrester. She has received extensive exposure in Forbes, Fortune and The Wall Street Journal, and was recently named one of the Top 100 CIOs in Science, Technology, Engineering, and Math (STEM).

Currently residing in Atlanta, Robin holds a master’s degree in management of technology from the Georgia Institute of Technology and a bachelor’s degree in engineering from Central Missouri State University.

Michael Lagoni

CEO, Stackline
Michael Lagoni is CEO of Stackline, a retail technology company based in Seattle, WA that was founded by a group of Amazon veterans. Stackline activates data, automates execution, and optimizes eCommerce marketing performance for hundreds of the world’s largest companies.

Before founding Stackline, Michael held data analytics roles at Amazon and The Boston Consulting Group where he helped consumer brands turn insights into commercial excellence.

Michael earned his MBA from Harvard Business School.

Malcolm Faulds

VP of Marketing, Salsify
As Salsify’s VP of Marketing, Malcolm is responsible for building Salsify’s leadership position within the Product Experience Management category and the broader eCommerce ecosystem. Salsify’s software empowers brands to deliver compelling shopping experiences across all digital touchpoints, driving both eCommerce and digitally influenced offline sales growth. 60% of the world’s top brand manufacturers now use Salsify to manage their product experiences online. Prior to joining Salsify, Malcolm was the SVP of Marketing at Drizly, responsible for acquisition, retention, and brand development programs at the largest US eCommerce marketplace. Malcolm has over 20 years of digital marketing roles with a focus on retail and CPG. Previously Malcolm held senior marketing roles at dunnhumby, BzzAgent, Valassis and Havas.

Dan Bourgault

Instacart
Dan Bourgault has over 20+ years’ experience in Sales, Marketing, and Business Development. His career path is mainly focused in entertainment, CPG, and retail for both eCommerce and in-store. He has worked for Kodak, Universal Studios, GE/NBC, PRN Media, and Coupons.com. In his roles he has been successful building teams to drive revenue across multiple platforms including TV, theme parks, motion pictures, online, mobile and out of home media.

Currently, Dan is the head of Brand Partnerships for Instacart, leading the company’s efforts in developing strong relationships with all CPG companies. Instacart is building the best way for people everywhere in the world to shop for groceries. Using your phone or the web, you can order groceries and have them delivered to your door in minutes. Instacart is a company built for delivering “The Last Mile”, and they are building next generation solutions for their brand partners.

Tracey Scheppach

MatterMoreMedia
Tracey has been a key architect in building video’s future for more than 15 years pursuing her industry-leading expertise in areas such as advanced TV, programmatic TV, online video, cross platform video, second-by-second set-top box data, and SmarTV/ACR measurement. She played a pioneering role in bringing addressable TV advertising to life for some of the largest brands in the world, executing more than 250 campaigns for 50 leading clients including P&G, General Motors, Coke, Bank of America, Samsung and Kraft. As Co-founder and global director of VivaKi’s The Pool, Scheppach and her team gained insights into emerging forms of media and helped create industry standards for new advertising models across six markets, including U.S., China, UK, Middle East, Spain and Australia.

Jim Horey

Founder & CEO, ReviewBox
Jim is the founder and CEO of Reviewbox, a software company that helps brands monitor their product reviews, pricing information, and more from Amazon and other major retailers. Before starting Reviewbox, he helped form and lead multiple data analytics teams at Cirrus Insight and Oak Ridge National Lab. He is a self-avowed data geek and enjoys running long-distance races.

Larry Pluimer

Founder, Indigitous
Larry Pluimer is an eCommerce strategist with 20 years of experience helping brands and retailers successfully engage online customers. In 1998 he contributed to the team that launched Target.com; ten years later he was responsible for developing the Outdoor Recreation category on Amazon.com. In 2010, Larry founded Indigitous, a thriving Seattle-based Amazon agency that provides brands and their investors with the strategies, services and resources necessary to compete on Amazon.

Simon Poulton

Director of Digital Intelligence, WPromote
An interest in analytics forged in the fires of psychology, statistics & digital marketing, Simon has had a passion for finding creative ways to measure real-world scenarios from an early age. After receiving a BA Psychology from UCLA, he went on to architect and develop the Inbound Marketing team at Laserfiche. His interest soon turned to Wpromote, where he was one of the founding members of the Digital Strategy team and led client engagements with brands like Forever 21, Charming Charlie & Nutshell.

In his current role as the Director of Digital Intelligence, Simon actively engages with business leaders to democratize digital marketing analytics and allow organizations to make confident data-backed decisions.

Simon regularly speaks at industry events, and was recently invited to speak at both SMX East, SMX West & SMX Advanced on the topic of Data-Driven Attribution.

Ged King

CEO, SFW Agency
Since taking over the reins of the agency Ged’s father founded in 1984, he’s transformed what was once a four-person company into what is now the largest privately-owned marketing agency in Central North Carolina. At SFW, a proprietary scientific process connects insights, strategy and creative into a better way to help brands win. And when it comes to getting products on shelves at big box retailers like Lowe’s and Home Depot, SFW is an industry leader. The win rate for PLRs (product line reviews) where SFW is involved is 94 percent.

Ged graduated from North Carolina State University with a degree in industrial engineering and began his career at Swing-N-Slide, growing the business from a $5 million to $50 million company. Today, he leads the SFW executive team and serves as an adjunct professor of marketing, teaching second-year MBA students at the Wake Forest University School of Business.

Dedicated to serving the community, he’s active on numerous boards and established SFW as the largest nationwide participant in CreateAthon, an annual 24-hour event that provides pro-bono marketing services to nonprofits.

He has lived with his family in Greensboro, NC for the past 21 years and is proud to do so. It’s a great community that’s only getting better, mirroring the growth of his agency.

Ashley Dillon

Marketing Director, SFW Agency
As Marketing Director at SFW, Ashley is directly responsible for the leadership and growth of the agency’s largest clients. It’s a big job. One that includes everything from managing international category campaigns to driving the marketing for a familiar tool manufacturer to leading product launches for well-known consumer packaged goods brands.

As a 2017 recipient of the 40 Leaders Under 40 award, she’s been recognized for delivering measurable success for her clients and SFW alike—all while spearheading multiple non-profit initiatives.

Ashley graduated from the University of North Carolina at Chapel Hill with a degree in journalism and mass communication and lives in North Carolina with her husband and son. In her spare time, she can be found woodworking, running, and pretending to be the “bad guy” as she evades a kid-sized Captain America.

Ethan Goodman

SVP, Innovation, The Mars Agency
As SVP of Innovation at The Mars Agency, Ethan helps to drive growth and technology breakthroughs for the agency’s Fortune 500 clients and industry-leading brands. A nationally-renowned marketing strategist with deep expertise in digital and shopper marketing, Ethan was named in Adweek’s March 2012 “Young Influentials” list, which recognizes the top 20 marketing and advertising professionals in the US under the age of 40.

Previously, as Director of Digital Strategy at Leo Burnett/Arc Worldwide, he implemented results-driving digital strategies (spanning social media, mobile, etc.) for various Fortune 100 clients. He was also instrumental in growing the agency’s burgeoning eCommerce practice, which gained notoriety for its unique Shopper Back™ approach to strategy and design. Prior to joining Leo Burnett/Arc, Ethan spent four years at The Mars Agency where he built the foundation for their Digital Shopper Marketing team.

He is a proud graduate of the Stephen M. Ross School of Business at the University of Michigan (BBA ’05), a devout Michigan Football fan and an avid skier. He currently resides in Ann Arbor, MI.

Megan Harbold

VP, eCommerce, The Mars Agency
Megan Harbold oversees strategy and execution for clients at major eCommerce retailer accounts including Amazon, Walmart.com and emerging platforms. She leads a team of strategists, marketing specialists and business management experts responsible for creating and executing best-in-class solutions to create positive impact for our CPG clients.

Joining us in 2017, Megan brings over ten years of experience in eCommerce and digital marketing practices. Reaching from consulting and strategy development, to planning and full business management she has lead teams in support of large eCommerce businesses for major CPG companies, most recently Hershey’s. Her background enables expertise across sales, marketing, finance and supply chain functions and leading teams to becoming experts in this fast-paced every changing world of eCommerce.

Megan has a Bachelor of Arts in Graphic Design and an MBA with a concentration in Marketing from York College of Pennsylvania. Megan loves watching and discussing movies, reading and doing puzzles. She is officially a Sudoku expert!

Whitney Gibson

Partner, Vorys, Sater, Seymour and Pease LLP
Whitney Gibson is co-leader of Vorys’ Online Seller Enforcement group. He has worked with hundreds of clients across the country to develop unique, cost-effective solutions for controlling their sales and removing unauthorized and other illegitimate online sellers with the goal of stopping brand equity erosion, MAP violations, interference with eCommerce sales, and quality issues. He leads a team that develops and implements distribution strategies, foundational policies, anonymous seller investigations and legal enforcement tactics to effectively and efficiently identify and remove unauthorized sellers

Daren Garcia

Partner, Vorys, Sater, Seymour and Pease LLP
Daren is co-leader of the Vorys’ Online Seller Enforcement group. His practice involves leading the implementation and execution, both domestically and internationally, of cutting-edge enforcement systems. In addition, he counsels clients on MAP programs, as well as distribution and eCommerce channel controls designed to preserve brand value and combat unauthorized sellers. Daren has a long history of representing some of the nation’s largest retailers.

Laura Erdman

Associate, Vorys, Sater, Seymour and Pease LLP
Laura is an associate and a member of the technology and intellectual property group. As part of the Vorys online seller enforcement team, Laura counsels businesses on issues related to eCommerce and online brand protection and has assisted in facilitating the expansion of the illegal online seller enforcement program on a global scale. Laura also works with manufacturers on MAP policies and issues related to Resale Price Maintenance.

Mark Stamps

Director of Digital Commerce & Advanced Analytics, The Harvest Group
Mark Stamps is Director of Digital Commerce & Advanced Analytics at Harvest Group – a leading omni-channel agency that provides full-service management teams & consulting services for consumer packaged goods companies at the world’s largest retailers.

Mark began his career leading merchandising systems development for Walmart and Sam’s Club before launching his CPG career by joining Procter & Gamble – where he ended up delivering record sales across P&G’s expansive brand portfolio on Walmart’s Global eCommerce platforms. Mark has also worked for Mars-Wrigley Confectionery and Philips Personal Health brands.

Tom Murphy

Director of eCommerce, Barilla America
Tom Murphy is the Director of eCommerce at Barilla America, the Italian food company, where he leads digital sales, strategy and execution at online retailers. Tom is a sales and strategy expert with years of multi-channel experience in various roles with several prominent FMCG companies. When he is not working, Tom can be found trying to keep up with his two kids who love cycling and skiing.

Raj Sapru

Director of Strategy, NetRush
Raj Sapru leads corporate planning, business development, and advisory services at NetRush. As Director of Strategy, Raj brings a consulting background to his role, having worked with Fortune 500 companies on business strategies. Positioned at the intersection of retail, the supply chain, and eCommerce, Raj plays a critical role in supporting the long-term focus and processes that make NetRush the pre-eminent, forward-thinking agency for brands on Amazon.

Eric Heller

Founder, Marketplace Ignition
Eric Heller joined Amazon in 1999, and founded what became the largest strategy consultancy for brands and sellers working with online marketplaces before acquisition in 2017 by WPP. His company has helped more than 400 brands manage their Amazon/Marketplace presence and they are now part of Wunderman Commerce, a group of more than 900 experts worldwide driving more than €7.4 billion worth of revenue annually.

Patrick Miller

Co-Founder, Flywheel Digital
Patrick Miller, Co-Founder of Flywheel Digital, helps leading Amazon Vendors achieve digital sales, brand, and supply chain goals. An expert in Amazon workings, Patrick has led engagements for clients including Procter & Gamble, Johnson & Johnson, Hershey’s, Glanbia, Newell, and 3M to figure out how best to work with and through Amazon and the unique needs of the platform.

Abi Harmon

Senior Director Client Services, Flywheel Digital
Abi was a Senior Vendor Manager with Amazon and drove strategic partnerships by focusing on dynamic promotions and process automation. She launched new categories in the fast growing Pets’ space, managing profitable fulfillment and also increasing volume on SKU intensive Apparel and Bedding categories with detail page health reporting. Abi joined the supplier world at KC to accelerate growth within the Omnichannel eCommerce space and launch the eCommerce new business development team, where she won the 2015 President’s Award. Abi has more than 10 years of retail and CPG experience, after starting her career at Target overseeing categories including Apparel, Home, and Media.

Scott Sommers

Director e-Commerce Strategy, ShurTech Brands
Scott Sommers is Director e-Commerce Strategy for ShurTech Brands, an industry leading manufacturer and marketer of DIY (Do It Yourself), and Home & Office consumer products under the Duck(r), FrogTape(r), T-Rex(r) Tape, Painter’s Mate(r) and Shurtape(r) brands. Scott is responsible for leading the company initiatives relating to building e-Commerce capabilities for the organization, including account management, technical infrastructure development, and product experience management. A 17 year veteran of the Company, Scott has held various leadership positions in marketing prior to his current role.

Scott holds an MBA in Entrepreneurship from Babson College in Wellesley, MA, a BSBA in Finance and International Business from Susquehanna University in Selinsgrove, PA and has completed the executive education program in Strategic Marketing Management at Harvard Business School.

 

Hotel Accommodations

Manchester Grand Hyatt Hotel
1 Market Pl, San Diego, CA 92101
(619) 232-1234

Reservations can be made by calling (888) 421-1442 under Cleveland Research Company or by clicking here. Group room rate for the event is $229

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Grand Hyatt
Sep 13, 2018
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Cleveland Research Company

1375 E 9th St #2700
Cleveland, OH 44114